Social Media Manager

grace & stella; England; On-site; GBP 45,000 - 60,000; Full time

Job summary

A beauty and wellness brand is looking for a Social Media Manager to own and deliver their social media strategy across platforms like Instagram, Tiktok, and Youtube. Key responsibilities include leading strategy development, creating engaging content, managing community interactions, and utilizing analytics to drive performance. The ideal candidate will have strong creative, analytical, and strategic skills, ensuring brand voice consistency and fostering a vibrant online community. Competitive compensation includes share options.

Qualifications

• Proven experience in managing social media platforms with a focus on strategic growth.
• Strong creative skills with the ability to generate engaging content.
• Experience in community management and audience engagement.

Responsibilities

• Lead and develop comprehensive social media strategies for platforms.
• Create and schedule engaging content, ensuring brand consistency.
• Oversee community engagement and respond to interactions on social media.
• Utilize analytics to inform and optimize social media strategies.

Skills

Social media strategy development

Content creation

Community engagement

Analytical skills

Job description

Job title: Social Media Manager

Company: grace & stella

Location: London, UK

Reporting Relationship: Head of Brand Marketing

Comp: £45-60k + share options.

ABOUT THE ROLE

The Social Media Manager will own and deliver grace & stella’s social media strategy across all social platforms (currently Instagram, Tiktok and Youtube). You will work across strategy, content, community and performance, collaborating closely with brand marketing, creative, and influencer teams and leveraging your deep understanding of social media trends and analytic to elevate grace & stella’s social and digital presence.

KEY RESPONSIBILITIES

Social Strategy & Campaigns

• Lead and develop social media strategy across all platforms (Instagram, Tiktok, Youtube, etc) for social content and campaigns, aligned with the brand strategy and wider marketing objectives.
• Develop and manage the social content calendar including ideation, creating sourcing and scheduling content.

Content Creation & Scheduling

• Create and curate engaging social content including captions, visuals, video, including developing captions, editing or self-shooting content if needed, and collaborating with creative teams, content creators and brand marketing as needed.
• Ensure consistency in brand voice, tone and visual identity across social platforms.
• Nurture and build a roster of content creators best suited to creating compelling social content for grace & stella.

Community Management

• Oversee daily community engagement - respond to comments, DMs and mentioned in the grace & stella brand voice.
• Proactively engage with the grace & stella online community to foster a strong digital community.

Analytics & Reporting

• Track and analyse marketing data and performance to optimise content and inform social strategy.
• Monitor latest social