Social Media Manager

R3 HoldCo LLC; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prominent blockchain company is seeking a skilled Social Media Manager to enhance its online presence. The role involves creating and executing high-engagement content strategies across platforms like X, Instagram, and TikTok, while engaging with the Solana community. The ideal candidate should have experience in audience growth and a strong grasp of crypto culture, demonstrating analytical skills and creative instincts.

Qualifications

• Proven track record in growing audiences in crypto or fintech.
• Strong creative instincts with engaging content packaging.
• Experience in managing daily agile campaigns.

Responsibilities

• Develop and execute social strategies for multiple platforms.
• Create high engagement content and maintain voice consistency.
• Engage with Solana audiences to enhance community presence.

Skills

Content creation

Social media strategy

Audience growth

Analytical skills

Community engagement

Job description

About R3

R3 is hiring a First class Social Media Manager to take our content, narrative, and growth to the next level. This is a hands on, high output role for someone deeply embedded in the Solana ecosystem, fluent in the culture, and capable of building and sustaining large, engaged audiences across multiple platforms. You’ll shape the voice, steer the story, and scale our presence across X, Instagram, TikTok, and other priority channels working directly with our founders and internal creative teams.

What You’ll Do

• Social Engine
  • Full strategy, execution, iteration, and reporting.
• Content & Channel Ownership
  • Develop and execute social strategies tailored for X, Instagram, TikTok, and LinkedIn.
  • Create high engagement short form content: work with the team to create hooks, scripts, formats, trends, captions, and fast turnaround content concepts.
  • Maintain a consistent voice and narrative across all channels.
  • Work closely with video, design, and internal teams to deliver a unified brand story.
  • Manage day to day posting, scheduling, and social automation tools where relevant.
• Community & Ecosystem Integration
  • Engage directly with Solana native audiences, builders, and key ecosystem players.
  • Understand the culture of the timeline and execute content that feels native, not corporate.
  • Identify collaboration opportunities, culture moments, and ecosystem narratives to tap into.
• Growth & Performance
  • Launch campaigns that drive engagement, saves, shares, comments, retention, and follower growth.
  • Use analytics to optimize content performance and iterate quickly.
  • Identify drop off points and behavioural patterns across channels to improve growth and engagement.
  • Provide weekly reporting on performance, learnings, and opportunities.
• Strategic Support
  • Help shape overarching narratives and announcement arcs across X & LinkedIn.
  • Coordinate cross channel storytelling with internal teams for major launches and milestones.
  • Contribute insights on funnel behaviour, audience segmentation, and message resonance.
• Crypto, Solana & Trend Mastery
  • Stay ahead of Solana, crypto, and broader Web3 culture.
  • Track emerging trends, formats, and memes and deploy them natively where relevant.
  • Ensure R3 stays culturally relevant, credible, and distinguishable in a rapidly evolving landscape.

Qualifications

• Proven track record of growing large audiences in crypto, fintech, or creator ecosystems.
• Strong creative instincts with the ability to ideate, storyboard, and package content.
• Comfortable being hands on and fast: agile, iterative, and able to ship daily.
• Fluent across short form platforms: X, IG Reels, TikTok.
• Capable of translating complex concepts into simple, engaging content.
• Sharp analytical mindset: you make decisions based on data, not vibes.
• Reliable operator who can manage multiple campaigns and deliver consistent output.
• Excellent communicator with an eye for narrative structure and brand coherence.
• Experience working with founders or early stage teams.
• Comfort jumping into high velocity launch environments.
• Understanding of DeFi, RWAs, consumer crypto, or chain level narratives.
• Ability to identify cultural timing; when to post, when to hold, when to jump into a trend.