Social Media Manager

DASH Water; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading health-focused beverage brand in London is seeking a Social Media Manager to drive its presence on Instagram, TikTok, and LinkedIn. The role involves evolving social media strategies, managing content calendars, and engaging with the audience to build a household brand across Europe. Candidates should have 3+ years in social media management with a strong portfolio. The position offers competitive salary, hybrid working, and various perks.

Benefits

Competitive salary

Discretionary bonus

Hybrid working

25 days holiday

Subsidised public transport

Classpass and Headspace subscriptions

Free tasty breakfast

Regular social events

Qualifications

• Minimum 3 years’ experience managing social media for lifestyle brands.
• Experience with Instagram and TikTok for brand engagement.
• Portfolio showcasing lifestyle grids and campaign launches.

Responsibilities

• Evolve and refine social media and content strategy.
• Collaborate to develop content for lifestyle, product, and cultural moments.
• Manage DASH’s Instagram grid for premium impressions.

Skills

Social media management

Visual storytelling

Cultural trend awareness

Job description

Who were are
In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will sell 40 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

Job role:

We’relooking for a social media powerhouse,someone who canset the strategy and dive into execution.You’llown DASH’s presence on Instagram and TikTok,and LinkedIn, ensuring every scroll, image, and video drivesrelevance and connectionwith our audience.

You will drivecultural relevance, visual storytelling, and authentic engagement to make DASH the goto brand for creative, health-conscious consumers.This role is crucial withinbuilding DASH as a household drinksbrand across Europe.

You’llreport to the Head of Brand and work within our brand + creative team.

Key Responsibilitie s

• Evolve and refineour social media and contentstrategy, andensure we have the right plans in place to execute against it.
• Collaborate with internal teams and externalcreativestodevelop and execute content strategieswhichbalance lifestyle, product, and cultural moments
• Curate and manage DASH’s Instagram grid for premium, aspirational first impressions.
• Drive TikTok strategy by embracing cultural risks,jumping on relevant trends, anddriving our ownauthentic conversation
• Translatebrand campaigns and product launchesintoconsumer firstsocialcontent.
• Spot cultural momentsand definewhen and howDASH shows up.
• Edit and deliverphoto +video content to keep our channels dynamic and engaging.
• Community management - champion DASH’s tone of voiceand personalitywhen engaging withour online community
• Working closely with our growth team tomaximise synergies between our organic content + paid ads.
• Track KPIs, report performance, and optimise.

What this roleisn’t

• This role is focused on our organic Instagram,TiktokandLinkedinaccounts anddoesn’tencompass paid ads, growth marketing, or conversion-focused campaigns.
• Customer service over social channels.

Experience we are looking for:

• Minimum3 years’ experiencemanaging social media and content for lifestyle, fashion, or food & drink brands.
• Brand,agency, or freelance backgrounds welcome.
• Strong visual and editorial judgement with a portfolio of lifestyle grids and campaign launches.
• A balance ofstrategic thinkingand handson execution.
• Deep understanding of Instagram and TikTok. What hits?What misses?
• Ability to spot and react to cultural trends, with examples of successful reactive content.
• Confident leading projects and collaborating crossfunctionally with creatives, brand, and external partners.

About you:

• Creative, ambitious, and passionate about building brands people love.
• Relatable and candid, with a sharp eye for detail and a flair for visual storytelling.
• Tenacious and proactive, always seeking new waysto tackle challenges.
• Curious to learnandquick to adapt to changing landscapearound ai.
• Competitive salary and discretionary bonus
• Hybrid working with minimum three days in the office a week
• Consideration for share options (after 1 year service)
• 25 days holiday a year
• Subsidised public transport (Zones 1-2)
• Classpass and Headspace subscriptions
• Work phone
• Enhanced family-friendly policies
• Free tasty breakfast in the office
• Regular social events with the team
• Dynamic and supportive work environment
• As much DASH as you can drink!

Our commitment to diversity and inclusion:

DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you to submit an application and take part in the application process, please contact us first at [e-mail]