Social Media Manager

Insight Select; City Of London; Hybrid; GBP 45,000; Full time

Job summary

A luxury beverage brand in the City of London is seeking a dynamic Social Media Manager. This high-impact role involves developing and executing an organic social media strategy across channels like Meta and TikTok. The ideal candidate will have over 5 years' experience in the luxury or eCommerce sectors, and a proven track record of driving brand engagement and conversions. The position offers a competitive salary of £45,000 per annum and a hybrid working model.

Benefits

Staff discounts

Unique perks

Qualifications

• 5+ years in social media or digital content roles, ideally in luxury goods.
• Proven ability to build conversion-driven content.
• Strong platform expertise across multiple channels.

Responsibilities

• Develop and implement an organic social media strategy.
• Build community and trust with engaging content.
• Manage agency relationships for content production.

Skills

Social media strategy development

Content creation and copywriting

Community engagement

Digital analytics

Tools

Meta Business Suite

Later

Job description

Overview

Social Media Manager - Premium Beverage Brand

We’re working with an innovative and rapidly growing luxury brand in the premium beverage and alternative investments space, currently seeking a Social Media Manager to take full ownership of their organic strategy and online community. This is a high-impact, full-spectrum role — ideal for someone who can blend creative flair with commercial focus. You’ll be building and executing social-first content strategies across multiple channels with the goal of driving brand visibility, community engagement, and lead/sales conversions.

What You\'ll Be Doing

• Develop and implement an organic social media strategy across Meta, LinkedIn, YouTube, TikTok, and WhatsApp.
• Build community and trust by delivering engaging, educational, and conversion-focused content.
• Lead content planning, copywriting, scheduling, and creative briefing.
• Refresh and optimise video and thought-leadership content (YouTube included).
• Manage agency relationships for content production and platform growth.
• Drive lead generation and eCommerce sales through compelling digital storytelling.
• Monitor sentiment, reviews (e.g., Trustpilot), and feedback across platforms.
• Use insights and social media analytics to drive performance and iterate strategy.

What We\'re Looking For

• 5+ years in social media or digital content roles, ideally in alcohol, luxury goods, or eCommerce sectors.
• Proven ability to build conversion-driven content and campaigns that translate into leads or sales.
• Strong platform expertise: Meta (FB/IG), LinkedIn, YouTube, TikTok, WhatsApp.
• Strong copywriting and creative direction abilities. Bonus if you can shoot/edit content or guide production teams.
• Confident using social scheduling and analytics tools (e.g., Later, Meta Business Suite).
• Comfortable in a fast-paced, startup-style environment — hands-on and proactive.

Bonus Points If You Have

• Experience working with or around whisky, spirits, or premium/luxury categories.
• Familiarity with brand storytelling, education-based content, and community-building tactics.
• Some creative/production skillset (photography, video editing, Canva, Adobe Suite).

The Offer

• £45,000 per annum
• Hybrid working: 4 days in-office, 1 day remote
• Staff discounts and unique perks
• Fast-growing brand with real room to shape and lead