Social Media Content Executive

Leeds Hospitals Charity; Leeds; Hybrid; GBP 29,000 - 30,000; Full time

Job summary

A healthcare charity seeks a Social Media Content Executive to develop and deliver a social media strategy that raises awareness of its work. Responsibilities include managing social media accounts, creating engaging content, and optimizing campaigns. Ideal candidates should have experience in social media strategy, storytelling, and data-driven marketing. Join a diverse team and support community health initiatives while enjoying flexible working options and generous benefits.

Benefits

27 days holiday plus bank holidays

Flexible and Hybrid Working

Health & Wellbeing support

Qualifications

• Experience developing and managing social media content strategies.
• Experience with data driven marketing and reporting performance.
• Familiarity with video capture and editing techniques.

Responsibilities

• Develop and deliver a social media strategy to grow key audiences.
• Manage social media accounts ensuring targeted, platform-specific content.
• Plan and manage the social content calendar alongside evergreen and campaign content.

Skills

Social media content strategy development

Data-driven marketing

Compelling storytelling

Communication and copywriting

Video capture and editing

Use of design platforms (Canva, Photoshop)

Job description

Job Title: Social Media Content Executive

Working Hours: 37.5 hours per week (Flexible and part-time working offered by agreement)

Salary: £29,000 - £30,000 per annum dependent on experience

Contract: Permanent

Deadline: Monday, 5th January 2026

Telephone Screening: Shortlisted applicants will be contacted by telephone w / c 12th January 2026

Interviews: Wednesday, 21st January 2026

Location: Leeds Hospitals Charity offices with the option to work from home.

Do you want to work for a Charity that offers flexible working, training and development and a culture that is committed to the health and wellbeing of its employees?

Are you a creative storyteller with a passion for making an impact? We’re looking for a Social Media Executive to bring fresh ideas and craft compelling content that raises awareness of our brand and showcases impact of our work. If you’ve got flair, strategic thinking, and experience in creating content that connects, we’d love to hear from you.

Leeds Hospitals Charity

Leeds Hospitals Charity is proud to support Leeds Teaching Hospitals NHS Trust. At Leeds Hospitals Charity, we work with NHS staff to improve the experience of patients and families. We are passionate about healthcare and about making our hospitals amazing.

People are central to everything we do at the Charity. Our home city of Leeds is multicultural, and we embrace its diversity. Difference is to be celebrated; it inspires innovation and makes us stronger. For us equality, diversity, and inclusion are fundamental principles. They underpin our goal to support the communities of the hospitals in Leeds.

The Role

This is a pivotal role within our Communications Team that will lead, own, and grow our organic social presence across multiple platforms. You will be responsible for maintaining, planning, developing, and executing social media content across multiple social media accounts. Reporting into the PR and Media Manager, you will work in collaboration with the Head of Comms, and wider comms team, as well as a range of stakeholders across the organisation and at Leeds Teaching Hospitals NHS Trust.

Responsibilities

• Develop and deliver a social media strategy to reach and grow key audiences and articulate the impact of our work.
• Manage all our social media accounts ensuring content is targeted and platform-specific and our analysis and tracking of analytics is effective.
• Plan, manage, and optimise the social content calendar, balancing evergreen content, campaigns, and reactive opportunities.
• Working with colleagues in comms and marketing, design and create tailored and tactical digital content for our social media accounts. This will include a range of media including video, photography and image-led content.
• Working with key departments such as fundraising, to plan and promote campaign work, with social media as part of the overall communications mix.
• Working closely with the PR & media manager to maximise press coverage through owned channels.
• Timely and effective responses to audience posts and comments, including signposting to other departments as appropriate.
• Working with external digital agencies and creators to deliver social media led campaigns, and feed into campaigns and strategies.
• Promote a digital culture within the Charity including training colleagues on social media and production of content as required.
• Planning, managing, and optimising paid social campaigns.
• Keeping up with trends and changes and identifying potential opportunities on new and emerging platforms.

Qualifications

• Experience of developing and managing social media content strategies with the aim of increasing brand awareness, engagement, and donor conversions.
• Experience of data driven marketing, with experience reporting on and benchmarking performance.
• Experience of capturing and writing compelling stories and personal testimonies to demonstrate impact.
• Previous experience of using Canva, Photoshop or other design platforms.
• Excellent communication and copy writing skills.
• Be familiar with video capture and editing techniques and briefing third party suppliers.
• Ability to plan and manage busy and competing workloads.
• Ability to work on own initiative and autonomously as needed.
• Willingness to work out of business hours on occasion, including some evenings and weekends.

Full Job Description can be found on our website. If you would like to speak to us to discuss the role, or want to know more about the Charity and our teams, you can find further details on our Charity website.

Benefits

• 27 days holiday a year plus bank holidays with the option to buy additional holiday.
• Paid birthday day off upon successful completion of probationary period
• Additional annual leave days based on length of service
• Flexible and Hybrid Working
• Volunteering Days
• Unlimited access to our online Learning & Development Portal
• Line Management Training Programme
• Pension scheme- 5% employer contribution
• Annual pay review
• Health & Wellbeing support including
• o access to an Employee Assistance Programmes and trained Mental Health First Aiders
• Life Insurance Protection
• Cyclescheme
• Car Lease Scheme
• NHS Blue Light Card and Discounts

Disability Confident Employer Statement

As a Disability Confident Employer we commit to offering all applicants who consider themselves to have a disability an interview if they demonstrate they possess the essential skills and experience required for the role. Please advise on your covering letter if you consider yourself to have a disability.

Thank you for taking the time to apply for our position. We appreciate your interest in Leeds Hospitals Charity. If your application is selected to continue in the interview process, a member of our HR Team will be in contact with you before the scheduled interview date.