Site Experience & Business Lead (Dtc)

AESOP; United Kingdom; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global retail organization in London seeks a Site Experience and Business Lead to oversee user-centric strategies on their brand website. This full-time role focuses on enhancing user engagement and satisfaction through meticulous data-driven design and UX strategies. Ideal candidates will have substantial experience in Product and UX Design, along with proficiency in tools like Sketch and Figma. The position operates in a hybrid model, combining office and remote work, fostering an inclusive environment.

Qualifications

• Significant experience in Product Design / UX Design role.
• Successful completion of a reputable UX course.
• In-depth knowledge of digital and e-commerce design, UX/UI principles.

Responsibilities

• Oversee the site user experience strategy.
• Establish design direction for the brand's global identity.
• Provide UX expertise on new product features.

Skills

Product Design

UX Design

Organisational skills

Stakeholder management

Project management

Commercial acumen

Analytical mindset

Education

Completion of a reputable UX course

Tools

Sketch

Figma

InVision

Adobe Creative Cloud

Job description

Site Experience and Business Lead | London

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role purpose

The Site Experience & Business Lead oversees the E-D2C features and consumer experience on the brand website, with a primary focus on user‑centric site UX. This role leverages data and research to inform site strategy, guiding the prioritisation of experiences, services, and features to maximise user engagement and satisfaction. Additionally, it establishes the design direction for the brand layer, ensuring a cohesive and impactful digital presence.

Role responsibilities

• Owner of the brand's site & user experience strategy including O+O innovation to foster retention, engagement & conversion.
• Establish design direction for Aesop's master brand layer, ensuring that it reflects the brand's global identity, tone, and style, maintaining consistency across markets and regions.
• Provide UX expertise on new NGL product feature contributions for the Brand Layer.
• Create UX/UI functional guidelines and design templates to reflect a coherent and consistent global vision for the brand.
• Owner of testing roadmap includes collaborating with markets for AB testing.
• Owner of website roadmap strategy and prioritisation.
• Continuously optimise the website to be consumer‑centric and foster retention, engagement & conversion.
• Utilise analytics and metrics from markets and global teams to drive new features.
• Turn data‑driven insights into actionable items that can improve our onsite experience.
• Work with markets & zones to determine the customer's pain points and find the right experiences & features to address these issues.
• Owner of testing roadmap includes collaborating with markets for AB testing.
• Responsible for .com business & site performance reporting.
• Provide support and guidance on Indirect UX (Amazon, Tmall, Kakao as required).

This is a full‑time position, operating with a hybrid working pattern of three days per week based at Aesop's head office in London Bridge and two days per week remote.

What we are looking for

• Significant and demonstrable experience in a Product Design / UX Design role (eCommerce and agency experience highly favoured).
• Successful completion of a reputable UX course.
• A folio of compelling design work that showcases customer‑led thinking.
• In‑depth knowledge of digital and e‑commerce design, UX/UI principles.
• Proficient in design and prototype tools: Sketch, Figma, InVision, Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
• Experienced with performance‑tracking tools.
• Strong organisational, stakeholder management, and project management skills.
• Commercial acumen with an analytical mindset to lead reporting and optimisation efforts.
• Ability to thrive and deliver results in a fast‑paced environment.
• Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives.
• Commitment to fostering an inclusive and psychologically safe work environment.