Shopper Marketing & Trade Activation Lead

The Advocate Group; Welwyn Garden City; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment partner in the UK is looking for a proactive Trade Marketing Executive to join a top Food & Beverage business. In this role, you will manage shopper marketing activities, delivering impactful campaigns. The ideal candidate will have experience in FMCG or consumer goods, strong organizational skills, and a full UK driving license. This position offers the chance to work closely with various teams to enhance brand presence and drive sales.

Qualifications

• Experienced in shopper, trade, or brand activation within FMCG or a similar consumer goods environment.
• Confident communicator with strong project management and presentation skills.
• Highly organised and proactive, managing multiple projects to tight deadlines.
• Full UK driving licence required.

Responsibilities

• Develop and lead the execution of shopper and trade marketing campaigns across multiple retail channels.
• Plan and deliver experiential and events marketing initiatives aligned with commercial goals and brand strategy.
• Manage shopper/trade budgets, track performance, and report on activity effectiveness and ROI.
• Collaborate with internal teams and agencies to ensure seamless delivery of all activations.
• Support product rollouts and key marketing campaigns across the wider portfolio.

Skills

Shopper marketing expertise

Project management skills

Strong communication skills

Organizational skills

Job description

A leading recruitment partner in the UK is looking for a proactive Trade Marketing Executive to join a top Food & Beverage business. In this role, you will manage shopper marketing activities, delivering impactful campaigns. The ideal candidate will have experience in FMCG or consumer goods, strong organizational skills, and a full UK driving license. This position offers the chance to work closely with various teams to enhance brand presence and drive sales.