Shopper Marketing Manager (Part Time)

Lime Talent; United Kingdom; Hybrid; GBP 40,000 - 60,000; Part time

Job summary

A purpose-led consumer goods company is seeking a part-time Shopper Marketing Manager to drive growth through UK retail and B2B channels. The ideal candidate will have experience with trade marketing initiatives and familiarity with the UK retail landscape. You'll be responsible for executing impactful marketing strategies, analysing performance, and collaborating across teams. This role offers a remote work option with one day in the London office per fortnight.

Qualifications

• Experience in FMCG or multi-channel environments.
• Comfortable with project leadership and coaching.

Responsibilities

• Design and deliver shopper marketing programmes.
• Ensure successful product launches in stores and online.
• Analyse campaign effectiveness and data.

Skills

Delivering shopper or trade marketing initiatives

Familiarity with UK retail landscape

Managing cross-functional stakeholders

Using data and insight for optimisation

Balancing long-term strategy with tactical delivery

Leading projects independently

Job description

This range is provided by Lime Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Lime Talent

Title: Shopper Marketing Manager (Part Time, 3 Days a week)

Location: UK, Remote (London office 1 day a fortnight)

The Company

A purpose-led consumer goods company creating sustainable household products, with a strong focus on environmental impact and global giving. Operating primarily through direct-to-consumer channels, the brand is known for its distinctive tone, high customer loyalty, and commitment to reinvesting profits into clean water and sanitation initiatives. The business combines commercial growth with a mission to drive meaningful, global change.

Role Purpose

This role is responsible for driving growth through UK retail, B2B, and independent channels by planning and executing impactful shopper marketing initiatives. Working closely with sales and brand teams, the role ensures campaigns and activations are insight-led, performance-focused, and aligned with retailer and channel strategies.

Key Responsibilities

• Design and deliver shopper marketing programmes across key grocery retail accounts, including launching initiatives in major supermarkets.

Retail Activation:

• Ensure successful in-store and online execution of product launches and campaigns, optimising presence across key accounts.

Performance Analysis:

• Analyse campaign effectiveness, synthesise retail and shopper data, and share recommendations to improve marketing impact.

Budget & Calendar Management:

• Oversee campaign timelines, budgets, and planning processes to maximise efficiency and output.

Playbook Development:

• Build a UK-focused shopper marketing playbook with tested frameworks, channel learnings, and asset ROI benchmarks.

Team Support & Development:

• Manage and support the Shopper Marketing Associate, providing guidance across B2B and independent retail marketing, as well as digital shelf content.

Stakeholder Collaboration:

• Collaborate with internal teams (creative, sales, brand, analytics) and external stakeholders (agencies, retailers, third-party platforms) to ensure seamless execution.

Key Skills & Experience

• Experience delivering shopper or trade marketing initiatives in FMCG, DTC, or multi-channel environments.
• Familiarity with UK retail landscape, especially grocery or high-street chains.
• Skilled at managing cross-functional stakeholders and agency partners.
• Confident using data and insight to inform planning, execution, and optimisation.
• Ability to balance long-term strategy with fast-paced, tactical delivery.
• Comfortable leading projects independently while coaching others.

What Success Looks Like

• Effective campaign delivery that meets commercial and brand goals.
• Clear measurement frameworks and reporting to guide ongoing optimisation.
• Strong working relationships with retail partners and internal teams.
• A robust marketing toolkit to support future growth across channels.

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies go to www.limetalentgroup.com

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies

The Lime Talent team always review and process job applications swiftly. However, due to the high volume of CVs that we receive online, we regrettably are not always able to respond to every applicant individually. If you’ve not heard from us within 5 working days, unfortunately on this occasion your application has not been successful.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Services, Wholesale, and Personal Care Product Manufacturing

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