Shopper Marketing Manager

Michael Page (UK); Leeds; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A rising firm in the FMCG sector is seeking a Shopper Marketing Manager to develop marketing strategies and manage relationships with retail partners. The ideal candidate will have experience in brand management and shopper marketing principles, with strong project management skills. This role offers a competitive salary between £40,000 and £50,000 along with a comprehensive benefits package. The position allows for hybrid working from Leeds city centre.

Benefits

Competitive salary

Comprehensive benefits package

Supportive work environment

Qualifications

• Proven experience in brand management within the FMCG sector.
• Strong understanding of shopper marketing principles and strategies.
• Experience working with retail partners and external agencies.

Responsibilities

• Develop and implement shopper marketing strategies aligned with brand goals.
• Collaborate with internal teams to ensure consistent brand messaging.
• Monitor and evaluate the performance of marketing activities.

Skills

Brand management

Project management

Data analysis

Communication

Stakeholder management

Education

Degree in marketing, business, or a related field

Job description

• Newly created role in a rapidly growing FMCG Food business.
• Great company culture, hybrid working (2 days in the office in central Leeds).

About Our Client

This opportunity is with a well-established company in the FMCG sector, known for its focus on delivering quality products to its customers. The organisation operates as a medium-sized team and values innovation and results-driven approaches.

Job Description

• Develop and implement shopper marketing strategies aligned with brand goals.
• Collaborate with internal teams to ensure consistent brand messaging across all touchpoints.
• Analyse market trends and consumer behaviour to optimise campaigns.
• Manage relationships with retailers to drive product visibility and sales.
• Monitor and evaluate the performance of marketing activities, providing actionable insights.
• Coordinate with external agencies to deliver effective promotional materials and campaigns.
• Ensure budget management and cost efficiency in all marketing initiatives.
• Support the development of long-term brand growth strategies within the FMCG sector.

The Successful Applicant

A successful Shopper Marketing Manager should have:

• A degree in marketing, business, or a related field.
• Proven experience in brand management within the FMCG sector.
• Strong understanding of shopper marketing principles and strategies.
• Excellent project management and organisational skills.
• Ability to analyse data and translate insights into actionable plans.
• Effective communication and stakeholder management abilities.
• Experience working with retail partners and external agencies.
• Able to work hybrid from Leeds city centre.

What's on Offer

Shopper Marketing Manager Offer:

• Competitive salary ranging from £40,000 to £50,00.
• Comprehensive benefits package.
• Opportunity to work within a reputable FMCG company in the marketing and agency department.
• Supportive and professional work environment focused on growth and success.