SEO Specialist

RM Staffing B.V.; Bolton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A digital marketing agency is seeking a skilled SEO Specialist to enhance website visibility and traffic. You will develop and implement SEO strategies, manage on-page and off-page optimization, and collaborate with cross-functional teams. The ideal candidate has 2-5 years of SEO experience and proficiency with tools like Google Analytics and SEMrush. Excellent analytical and communication skills are essential for this role.

Qualifications

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz).
• Experience with CMS platforms like WordPress or Shopify.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Optimize website content and meta tags.
• Conduct technical audits and troubleshoot issues.
• Track performance using analytics tools.

Skills

SEO strategy development

Keyword research

On-page optimization

Link-building campaigns

Technical SEO audits

Data analysis

Communication skills

Project management

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

1. Strategy & Execution

   Develop, implement, and manage comprehensive SEO strategies that align with business goals.

   Conduct competitive analysis to identify gaps and opportunities in search.

   Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

   Optimize website content, meta tags, headers, internal linking, and images.

   Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

   Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

   Develop and manage link-building campaigns, outreach, and partnerships.

   Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

   Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

   Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

   Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance.

   Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

   Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.