SEO Lead - UK

Typeform; Remote; GBP 60,000 - 80,000; Full time

Job summary

A dynamic form-building company is looking for an SEO Lead to take full ownership of their SEO strategy and roadmap. This role involves designing and executing long-term SEO initiatives while collaborating across multiple teams. The ideal candidate will have proven experience in B2B SaaS, a deep understanding of SEO, and strong data analysis skills. This position is fully remote and offers the opportunity to shape the company's approach to SEO, driving organic traffic and enhancing brand visibility.

Qualifications

• Proven experience in B2B SaaS or PLG companies.
• Deep knowledge of SEO and analytics tools.
• Strong problem-solving and strategic thinking skills.

Responsibilities

• Design and execute the long-term SEO roadmap.
• Implement technical SEO improvements and monitor site performance.
• Collaborate with various teams to embed SEO best practices.

Skills

B2B SaaS experience

Technical SEO expertise

Data analysis skills

Experience with AEO/GEO optimization

Cross-functional collaboration

Tools

Google Analytics

SEMrush

Ahrefs

Webflow

Job description

Overview

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Typeform is fully remote by design. For this role, we can hire candidates based in the US ET Time Zone or the UK.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.

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About The Role

Are you passionate about driving organic growth and mastering the ever-evolving world of SEO? At Typeform, we’re looking for an SEO Lead to take full ownership of our SEO strategy and roadmap. This is a position with full ownership of the SEO strategy and roadmap.

In this role, you’ll help unlock new levels of organic traffic and boost our brand’s visibility. You’ll work closely with our Head of Web and cross-functional teams, ensuring our website becomes a central engine for business growth.

What You’ll Do

• Lead SEO Strategy : Design and execute the long-term SEO roadmap aligned with business objectives, competitive insights, and market opportunities.
• Drive Execution : Implement technical SEO improvements, conduct keyword research, optimize on-page content, and monitor site performance.
• Collaborate Across Teams : Work with Web, Paid Media, Rev Ops, PMM, Brand, Data, and Finance to ensure SEO best practices are embedded in all initiatives.
• Analyze and Improve : Continuously monitor performance, diagnose ranking fluctuations, and execute both strategic initiatives and scrappy high-impact fixes.
• Shape the Future of SEO at Typeform : Be the go-to expert for SEO insights and AEO / GEO best practices, ensuring we stay ahead in a rapidly changing landscape.

What You Bring

• Proven experience in B2B SaaS or PLG companies.
• Technical Expertise : Deep knowledge of SEO, site architecture, CMS, and analytics tools (Google Analytics, Looker, SEMrush, Ahrefs, Amplitude). Hands-on experience with Webflow or similar platforms is a plus.
• Experience with AEO / GEO optimization.
• Experience creating briefs for content teams across both gated and non-gated content.
• Strategic Thinker : Ability to translate business objectives into scalable SEO strategies and initiatives.
• Data-Driven : Comfortable analyzing performance data and turning insights into actionable recommendations.
• Collaborative : Strong cross-functional influence and stakeholder management skills.
• Problem Solver : Adaptable, creative, and able to navigate fast-changing digital landscapes.
• Ownership & Accountability : You take full responsibility for SEO performance and the business outcomes it drives.

Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

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