Senior Strategy Analyst

EF Recruitment; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading SaaS provider in Central London is seeking a Strategy Analyst for a 12-month hybrid contract. You will forecast business outcomes, lead the Data Clean Room strategy, and execute rigorous studies on marketing effectiveness. Ideal candidates have over 5 years in data analytics, a degree in a quantitative field, and advanced SQL skills. This opportunity includes notable benefits such as free breakfast and a collaborative environment that supports professional growth.

Benefits

Free breakfast

Global company

Long contract

Qualifications

• 5+ years of experience in marketing science or data analytics.
• Proficient in writing and optimizing advanced SQL queries.
• Hands-on experience with major DCR environment.

Responsibilities

• Build predictive models to forecast business outcomes.
• Lead analyst for the Data Clean Room strategy.
• Design and execute rigorous Conversion Lift Studies and Brand Lift Studies.

Skills

Marketing science experience

Data analytics

Advanced SQL

Experience with Marketing Mix Models

Understanding of Bayesian inference

Education

B.Sc. in Economics, Statistics, Mathematics or Data Science

Job description

Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Strategy Analyst for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions.

Central London location, hybrid, with 2-3 days a week in the office.

Responsibilities

• Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
• Serve as the analyst lead for the Data Clean Room (DCR) strategy, specifically within Meta Advanced Analytics (AA)
• SQL: Write and optimize advanced SQL queries
• Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS)and Brand Lift Studies (BLS).

Skills

• 5+ years of experience working in marketing science or data analytics teams.
• B.Sc. Economics, Statistics, Mathematics or Data Science.
• SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.
• Experience with Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.

Useful experience

• Hands-on experience with at least one major DCR environment.
• Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
• Understanding of AdTech and paid media mechanics, margin profiles.

Benefits

• Global company, long contract
• Hybrid role
• Free breakfast