Senior Product Manager at AdTech Scale Up (Remote)

Grey Matter Recruitment; Birmingham; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading AdTech company in the UK is looking for a Senior Product Manager to drive product strategy and optimise performance solutions. This role involves leadership in defining MVPs and collaborating across teams to deliver impactful products. Candidates should have over 5 years of product management and AdTech experience, alongside strong analytical and communication skills. The position offers flexible/remote working and a chance to influence strategy in a growing organisation.

Benefits

Flexible/remote working environment

Leadership responsibility

High-performing culture

Qualifications

• 5+ years of product management experience and AdTech experience.
• Strong record of launching successful B2B SaaS products.
• Command of key advertising metrics including ROAS, CPC, CAC.

Responsibilities

• Lead product strategy focused on optimisation.
• Drive MVP definition and delivery.
• Collaborate closely with Sales to meet customer needs.

Skills

Product management experience

AdTech knowledge

Strong communication skills

Analytical mindset

Understanding of advertising metrics

Tools

Google Ads reporting

Looker

FullStory

Job description

Our client, an innovative and fast-growing AdTech company, is seeking a Senior Product Manager to drive the next stage of their product evolution. This organisation is a leader in digital advertising protection and performance intelligence, helping global brands maximise ROI across Google PPC, PMAX, and Affiliate Marketing channels.

The Role :

Reporting directly to the Chief Product Officer, you will take full ownership of product strategy, MVP planning, and launch execution. You’ll also manage a Product Owner and collaborate closely with Engineering, Sales, Marketing, and Customer Success. You’ll help shape the roadmap as the business expands its offering across e-commerce, retail, travel, gaming, and financial services - building products that deliver measurable improvements in advertising performance and revenue impact.

Key Responsibilities

• Lead product strategy as the company evolves into optimisation and performance-focused solutions
• Own MVP definition, delivery, and market rollout
• Partner closely with Sales to ensure alignment with customer needs and commercial opportunities
• Deliver high-impact product launches with strong value propositions
• Present roadmaps, feature specs, and performance insights to internal and external stakeholders
• Maintain deep market and competitive intelligence across the AdTech ecosystem
• Manage and mentor a Product Owner
• Conduct customer discovery across multiple verticals
• Define and track KPIs related to adoption, performance, and satisfaction

Desired Experience :

• 5+ years of product management and 5+ years of AdTech experience (concurrent experience acceptable)
• Strong track record launching successful B2B SaaS products
• Deep understanding of Google Ads, PPC, PMAX, affiliate ecosystems, and advertising optimisation
• Strong command of key advertising metrics (ROAS, CPC, CAC, CTR, CPM, CVR, LTV, etc.)
• Experience with analytics tools such as Google Ads reporting; Looker or FullStory is a plus
• Exceptional communication skills across technical and non-technical audiences
• Experience managing direct reports
• Strong analytical mindset and data-driven decision-making
• Understanding of API integrations and Agile methodologies

Bonus :

• Experience building optimisation or AI / ML-powered AdTech solutions
• Background growing products across multiple verticals
• Industry thought leadership or published content
• Experience working with enterprise clients and complex sales cycles
• Previous startup or scale-up experience
• Google Ads certifications

What's on offer :

• Direct partnership with the Chief Product Officer
• Leadership responsibility with a growing team
• Opportunity to influence strategy in a rapidly scaling AdTech organisation
• Flexible / remote working environment
• A collaborative, high-performing culture