Senior PPC Executive

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the UK is seeking a PPC Campaign Manager to launch and optimize campaigns across platforms like Google Ads and Bing Ads. The role involves analyzing performance metrics, providing strategic insights, and conducting A/B tests. Ideal candidates will have proficiency in paid search platforms, strong Excel skills, and exceptional communication abilities. This position offers hybrid working with excellent benefits including flexible working, reflection days, and family-friendly policies.

Benefits

Paid reflection days

Flexible working opportunities

Private Medical Plan

Family-friendly policies

Qualifications

• Experience managing shopping/performance max activity.
• Knowledge of analytical tools for performance optimisation.
• Ability to prioritise and manage multiple tasks with attention to detail.

Responsibilities

• Launch, manage, and optimise PPC campaigns across multiple platforms.
• Analyse campaign performance metrics and provide actionable insights.
• Conduct A/B tests for performance improvement.

Skills

Proficiency in paid search platforms

Strong Excel and analytical skills

Exceptional communication skills

Tools

Google Ads

Bing Ads

Adobe Analytics

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

ABOUT THE TEAM / DEPARTMENT....

• Dynamic Work Environment: Engage in a fast-paced, vibrant workspace that values innovation, agility, and creativity, providing varied and exciting challenges.
• Significant Client Impact: Play a crucial role in shaping client success stories through personalized strategies and tangible performance improvements.
• Career Growth Opportunities: Enjoy plentiful opportunities for professional advancement and skill development within a supportive company structure.
• Collaborative Team Culture: Be part of a team that values open communication, mutual respect, and collective problem-solving, ensuring a rewarding and inclusive workplace.

Responsibilities

• Campaign Management
  • Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
  • Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology. Maintain full accountability for the delivery and performance of paid search results.
  • Ensure account hygiene by adhering to industry best practices and conducting regular quality assurance checks and SQR.
• Performance Analysis and Reporting
  • Analyse campaign performance metrics and provide key actionable insights and recommendations for strategy improvement.
• A/B Testing and Optimisation
  • Conduct A/B tests for performance improvement and growth.
• Collaboration and Support
  • Assist the manager and director with quarterly/monthly business reviews, post campaign analysis, commercial strategies, and identifying revenue growth opportunities. Understand the client’s needs, providing strategic advice and insights.
  • Support the adoption of new tools and help scale new initiatives post-test.
• Industry Knowledge and Tools
  • Stay updated with industry trends, emerging technologies, and best practices.
  • Utilise tools for automation, reporting, and optimisation.

Qualifications

• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads) and tools with revenue-driven objectives. Experience managing shopping/ performance max activity on Google and Microsoft advertising. Knowledge of Adobe Analytics is a plus.
• Strong Excel and analytical skills for data interpretation and performance optimisation.
• Exceptional communication and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately with attention to detail.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).