Senior Performance Analyst

Olive Jar Digital; United Kingdom; On-site; GBP 35,000 - 45,000; Full time

Job summary

A digital marketing agency in the United Kingdom is seeking a Digital Performance Analyst. In this role, you will optimize user engagement, conversion, and overall digital performance. The ideal candidate will have expertise in web analytics tools such as Google Analytics, strong data visualization skills with Looker Studio or Power BI, and analytical abilities with SQL. You will create reports for stakeholders and drive optimization initiatives to improve digital performance. Join us to make a significant impact in our digital strategies.

Qualifications

• Proficient in tools like Google Analytics for web analytics.
• Skilled in data visualization tools like Looker Studio and Power BI.
• Knowledge of SQL and strong analytical skills for data analysis.

Responsibilities

• Monitor digital asset performance to identify trends and improvements.
• Ensure proper GA tracking that reflects current status.
• Create insightful reports for informed decision-making.
• Drive optimization initiatives to enhance user engagement and conversions.

Skills

Web Analytics Expertise

Data Visualization

Data Analysis

Problem Solving

Collaboration

Communication

Tools

Google Analytics

Looker Studio

Power BI

SQL

Job description

About the Role

We are seeking a Digital Performance Analyst to join our team and play a key role in optimizing user engagement, conversion, and overall digital performance. This role requires a sharp analytical mind, strong technical skills, and the ability to translate insights into actionable recommendations for stakeholders.

Key Responsibilities

• Monitor the performance of digital assets in a timely and accurate manner, identifying trends and areas for improvement.

• Ensure robust Google Analytics (GA) tracking that reflects current release status.

• Create and present insightful reports to stakeholders, enabling informed decision-making and continuous service improvement.

• Drive optimization initiatives to enhance user engagement, conversion rates, and overall digital performance.

Technical Skills & Experience

• Web Analytics Expertise: Proficient in tools like Google Analytics.

• Data Visualization: Skilled in Looker Studio, Power BI, or other visualization tools (essential).

• Data Analysis: Knowledge of SQL and strong analytical skills for interpreting complex datasets.

• Problem Solving: Ability to identify issues and implement effective solutions to achieve business goals.

• Collaboration: Experience working with developers, research, and UX teams to align digital strategies with organizational objectives.

• Communication: Strong ability to convey insights and recommendations clearly to stakeholders.