Senior Paid Social Executive

Paramount Digital Ltd; Rainford; On-site; GBP 30,000 - 32,000; Full time

Job summary

A growing digital marketing agency is seeking a Senior Paid Social Executive in Rainford to manage paid social performance across major platforms like Meta and TikTok. The ideal candidate will have 3-5 years of experience in campaign management, with strong analytical skills and a creative mindset. Responsibilities include optimizing campaigns, leading performance analyses, and maintaining client communications. Join this team to drive impactful social strategies and excel in paid media.

Qualifications

• 3-5 years of experience in paid social campaign management.
• Strong analytical skills to derive insights from performance metrics.
• Ability to influence strategy and work collaboratively.

Responsibilities

• Own and optimize Meta & TikTok campaigns across various stages.
• Lead performance analysis and turn insights into recommendations.
• Own creative testing roadmaps and identify messaging opportunities.
• Integrate organic social and influencer activities into campaigns.
• Lead client communications and performance updates.

Skills

Paid social campaign management

Performance analysis

Creative testing

Client communication

Job description

Job Description

Pay : £30,000.00 to £32,000.00 per year

Job Description :

We’re growing our Social Department and looking for a Senior Paid Social Executive with 3-5 years’ experience to take ownership of paid social performance across a varied client portfolio. This role sits at the heart of our social growth, combining strategic thinking, creative testing, and strong commercial awareness.

This is a paid-social-first role, leading campaigns across Meta, TikTok, LinkedIn, Pinterest, and X for ecommerce and lead-generation clients. If you enjoy owning performance, influencing strategy, and thinking beyond the last click, you’ll thrive here.

Key Responsibilities

• Own, optimise, and scale Meta & TikTok campaigns across awareness, consideration, and conversion stages.
• Lead performance analysis (ROAS, CPA / CPL, CTR, CVR) and turn insights into clear recommendations.
• Own creative testing roadmaps, identifying opportunities across messaging, formats, hooks, and audiences.
• Apply a full-funnel approach, integrating organic social, UGC, and influencer activity into wider campaign thinking.
• Lead client communications, including performance updates, testing plans, and recommendations.

Collaborate…