Senior Paid Search Consultant

Dept; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A growth invention company in Manchester is seeking a Senior Paid Search Specialist who excels in managing and optimizing PPC campaigns. The ideal candidate possesses strong analytical skills and can communicate complex concepts effectively. The role involves collaboration with cross-functional teams, innovation in campaign strategies, and active participation in sales pitches. This position offers a hybrid working model and a competitive range of benefits, including professional development opportunities.

Benefits

Flexible working policy

Healthcare providers choice

25 days holiday plus bank holidays

Company pension scheme

Buddy Program for new hires

Qualifications

• Extensive experience in creating, managing and optimizing paid search & shopping campaigns.
• Experience in mentoring/guiding co-workers or a team of digital specialists.
• Strong analytical skills and ability to interpret data for campaign optimization.

Responsibilities

• Monitor campaign performance and provide regular reports to clients.
• Drive innovation within the Paid Search team by implementing new approaches.
• Collaborate with cross-functional teams to ensure campaign execution.

Skills

Paid search campaign management

Strategic planning

Analytical thinking

Communication skills

Team collaboration

Tools

Google Ads

Bing Ads

Job description

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This position sits in our Marketing & Technology service based in Manchester. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

Our Paid Search (PPC) consultants team is working on helping our clients developing and growing their online businesses. We are looking for a Senior Paid Search Specialist who shares our Growth Marketing mindset and has the right experiences to match. This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.

Beyond campaign execution, you play a fundamental role in driving business growth. You actively contribute to sales pitches, confidently representing our Paid Search vision and translating complex media strategies into clear, compelling narratives for potential clients. You are energised by innovation and constantly explore new ways to push boundaries, whether through emerging ad technologies, automation, or AI-driven solutions.

You combine data and media insights to build smarter strategies, collaborating closely with our Data Science team to deliver innovative, AI-driven solutions to client challenges. As an advocate for innovation, you experiment, prototype, and help shape new products and opportunities, ensuring we stay ahead in a rapidly evolving landscape. Your blend of strategic thinking and technical expertise makes you a key driver of client growth and our wider commercial success.

WHAT YOU'LL DO

• Being able to create valuable personal development plans together with its team members and offers structural guidance in order to help them achieve the goals that have been agreed on;
• Being able to define the expectations for the whole team and knows how to convey this well;
• Being able to spot client challenges together with the team member and knowing how to stimulate the team member to work towards a solution;
• Lean into automation and use of data within campaigns, including utilizing AI to improve performance;
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement;
• Stay informed about changes in search engine algorithms and adjust strategies accordingly
• Drive innovation within the Paid Search team by championing new approaches, frameworks, and performance methodologies.
• Deliver compelling presentations and communicate complex concepts clearly during sales meetings and client workshops.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

WHAT YOU BRING

• Extensive experience in creating, managing and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment;
• Experience in mentoring/guiding co-worker(s) or a team of digital specialists;
• Have a self-confident, competent and empathetic appearance with which you manage to convince colleagues as well as clients of your ideas;
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads;
• Proven track record of driving results and optimizing campaigns to meet client objectives;
• Excellent analytical skills and ability to interpret data to drive campaign optimization;
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders;
• Are analytical, flexible and can work independently;
• Can present complex results in clear and understandable language;

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.