Senior National Account Manager

Lime Talent; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading wine company is on the lookout for a Senior National Account Manager to enhance relationships within wholesale and convenience sectors. This pivotal role demands strategic thinking and exceptional negotiation skills to drive growth and visibility of the brand across key accounts. You will be instrumental in securing new listings, executing tailored account plans, and collaborating with marketing teams for impactful in-store promotions. If you're passionate about the beverage industry and thrive in a results-driven environment, this opportunity is perfect for you.

Qualifications

• Experience in national account management within FMCG.
• Proven track record in managing wholesale/convenience customers.

Responsibilities

• Manage relationships with key decision-makers to drive sales.
• Develop tailored account plans to meet sales targets.

Skills

Negotiation Skills

Relationship-Building

Analytical Skills

Strategic Planning

Communication Skills

Education

WSET Qualifications

Tools

Microsoft Office

Excel

Job description

This range is provided by Lime Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Lime Talent

Title: Senior National Account Manager - Wholesale & Convenience

Location: London (2-3 days in the office)

A leading wine company is seeking a Senior National Account Manager to be responsible for managing and growing relationships within wholesale and convenience. You will drive profitable growth, secure new listings, and maximise the visibility and availability of the brand across these key retail accounts. This is a senior role that requires strategic thinking, strong relationship-building, and excellent negotiation skills.

Key Responsibilities:

• Manage and develop relationships with key decision-makers to drive sales, market share, and profitability for the brand.
• Develop and execute tailored account plans to deliver against sales targets, including pricing, promotion, range reviews, and distribution strategies.
• Secure new product listings, and expand distribution across key accounts by identifying opportunities for new SKU placements, range extensions, and seasonal promotions.
• Lead commercial negotiations for annual joint business plans (JBPs), including pricing, trade terms, promotional funding, and category support. Ensure that all agreements maximize profitability and align with overall company strategy.
• Collaborate with marketing and trade marketing teams to design and implement in-store activation, POS materials, and consumer promotions that align with retailer strategies and drive incremental growth.
• Monitor sales performance, market trends, and competitor activity to identify growth opportunities. Provide accurate sales forecasts and performance reports to senior leadership.
• Work closely with supply chain, marketing, and finance teams to ensure seamless execution of sales strategies and to resolve any operational or logistical issues related to customer accounts.
• Develop strong, long-term partnerships with buyers and category managers by understanding their business needs and delivering tailored, value-adding solutions.
• Stay informed about industry trends, category developments, and competitor activity. Provide regular insights and recommendations to senior management on how to capitalize on emerging opportunities.
• Ensure all accounts adhere to agreed brand guidelines and pricing structures, safeguarding brand integrity in-store and online.

Skills & Experience Required:

Experience:

• Relevant national account management experience, ideally within the FMCG sector.
• Proven track record of successfully managing wholesale/convenience customers, ideally in wine, beverages, or alcohol. (Bestway, Booker, Nisa, Costcutter, Spar etc)
• Strong understanding of retail dynamics, category management, and trade marketing principles.

Skills:

• Excellent negotiation and relationship-building skills, with experience in managing complex commercial agreements.
• Strong analytical skills, able to translate data into actionable insights.
• Ability to develop and execute strategic plans that drive growth.
• Excellent communication and presentation skills, both written and verbal.
• Proficient in Microsoft Office, with advanced Excel skills.

Personal Attributes:

• Results-driven with a focus on delivering against commercial targets.
• Entrepreneurial mindset with the ability to identify and capitalise on opportunities.
• Strong team player with the ability to collaborate cross-functionally.
• Highly organised, able to prioritise multiple tasks and meet deadlines.
• Passion for wine is a plus!

Qualifications:

• WSET qualifications or a strong interest in wine and alcohol brands are desirable but not essential.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

Lime Talent is acting as an employment agency in relation to this vacancy.

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services, Wholesale Food and Beverage, and Food and Beverage Manufacturing

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