Senior Marketing Operations Manager

Hibob Inc.; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading HR tech company in the UK is seeking a Senior Marketing Operations Manager to optimize their global marketing tech stack and campaign processes. The role involves managing marketing automation workflows, analyzing performance data, and ensuring seamless lead management. Ideal candidates will have over five years of experience in marketing operations, particularly within B2B SaaS, and expertise in tools like Marketo and Salesforce. This position offers flexibility and a collaborative work environment.

Benefits

Company share options plan

Cash allowance for health insurance

25 days annual leave

Annual vision allowance

Annual Headspace subscription

Hybrid working from day 1

Work from home allowance

Temporary remote work flexibility

Birthday off with a gift

Employee referral program

Qualifications

• 5+ years of experience in Marketing Operations or a related field.
• Expert-level knowledge of Marketo, certification preferred.
• Hands-on experience with Chili Piper, RingLead, and Salesforce.

Responsibilities

• Optimize marketing tech stack and campaign processes.
• Oversee marketing automation workflows in Marketo.
• Analyze performance data to report on campaign effectiveness.

Skills

Data-driven analysis

Marketing campaign management

Lead lifecycle management

API integrations

Project management

Education

5+ years in Marketing Operations

B2B SaaS experience

Marketo certification (preferred)

Tools

Marketo

Chili Piper

RingLead

Salesforce

Workato

Job description

We're looking for a highly skilled and detail-oriented Senior Marketing Operations Manager to own and optimise our global marketing tech stack and campaign execution processes. This role will serve as the operational backbone of our marketing team ensuring smooth execution of campaigns, accurate lead routing, and seamless data flow across systems. You will work closely with regional marketing managers and cross-functional stakeholders in Sales, RevOps, and Demand Generation, helping deliver impactful marketing programs that drive pipeline and revenue.

Responsibilities

• Data-driven and analytically minded, with a deep understanding of marketing campaign management, performance measurement, and multi-touch attribution models.
• Ability to interpret marketing performance data to optimise spend and maximise ROI.
• Proven experience leveraging analytics to drive campaign decisions and business impact.
• Own and manage marketing automation workflows and programs in Marketo, including email campaigns, nurture streams, and lead scoring.
• Oversee lead lifecycle management, from acquisition to routing, ensuring accurate and timely distribution through Chili Piper, RingLead, and Workato integrations.
• Collaborate with regional marketing managers to execute and optimise campaigns, ensuring alignment with global strategy and local needs.
• Design and implement marketing processes for lead uploads, data enrichment, and routing automation.
• Partner with Sales Operations and RevOps to maintain a clean and connected MarTech stack, integrating tools like Outreach, Workato, RingLead, and Chili Piper.
• Develop and maintain API‑based integrations and data workflows between marketing platforms, CRM, and analytics tools.
• Apply HTML skills to build, test, and QA email templates and landing pages.
• Analyze performance data and report on campaign effectiveness, operational efficiency, and process improvements.
• Maintain documentation and enforce best practices for marketing operations and data governance.

Qualifications

• 5+ years of experience in Marketing Operations or a related field, preferably in B2B SaaS or enterprise marketing.
• Expert‑level knowledge of Marketo (certification preferred).
• Hands‑on experience with Chili Piper, RingLead, Outreach, and Workato.
• Strong understanding of Salesforce and data flow between marketing and sales platforms.
• Solid HTML skills and basic understanding of CSS for email and landing page management.
• Working knowledge of APIs and automation workflows (experience building or managing integrations is a plus).
• Analytical mindset with the ability to identify issues, propose solutions, and optimise processes.
• Strong project management and communication skills, with the ability to collaborate effectively across teams and regions.
• Bonus: Experience with Tableau.
• Bonus: HubSpot Expert.
• Bonus: Marketo Certified Expert (MCE) certification.

About HiBob

HiBob helps modern, mid‑size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple‑digit year‑over‑year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.

Our HR platform is intuitive, data‑driven, and built for the way people work today: globally, remotely, and collaboratively. Fast‑growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people. Come and be you with us. Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.

Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.

Benefits

• Company share options plan – every employee can eventually become a shareholder.
• Cash allowance for health insurance.
• 25 days annual leave.
• Annual vision allowance.
• Annual Headspace subscription and wellness benefits.
• Travel support (cycle scheme and season ticket loans).
• Hybrid working from day 1.
• Work from home allowance – to get your home office set up.
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment).
• Bob balance days – Enjoy a company‑wide long weekend at the beginning of each quarter.
• 2 Social Impact days per year for volunteering.
• Awesome employee referral program – $2,500 for each successful referral with an additional ambassador programme.
• Pension scheme auto‑enrolment from day 1.
• Fun company and team social events (locally and virtually with our global teams).
• We love birthdays – take the day off and receive a special gift.
• Learn about HiBob's hybrid working model.