Senior Marketing Mix Modelling Lead — MMM & Experiments

Harnham; Greater London; Vor Ort; GBP 58.500 - 71.500; Vollzeit

Zusammenfassung

A growing media and entertainment business based in Hammersmith is seeking a Senior Analyst – Marketing Mix Modelling. In this role, you will develop and manage MMM models to evaluate marketing effectiveness, design and conduct experiments, and translate insights into actionable recommendations for senior stakeholders. This position offers high visibility in decision-making and the chance to shape measurement frameworks within a collaborative analytics team. Competitive salary and a dynamic work environment included.

Qualifikationen

• Proven experience in Marketing Mix Modelling and experimentation.
• Strong technical skills in SQL (must perform well in a live SQL test).
• Proficiency in R or Python for modelling and analytics.

Aufgaben

• Build, refine and maintain MMM models to quantify marketing effectiveness.
• Design and evaluate experiments including A/B tests and geo‑testing.
• Analyze campaign performance and provide clear, strategic recommendations.

Kenntnisse

Marketing Mix Modelling

SQL

R

Python

Stakeholder management

Data analysis

Jobbeschreibung

A growing media and entertainment business based in Hammersmith is seeking a Senior Analyst – Marketing Mix Modelling. In this role, you will develop and manage MMM models to evaluate marketing effectiveness, design and conduct experiments, and translate insights into actionable recommendations for senior stakeholders. This position offers high visibility in decision-making and the chance to shape measurement frameworks within a collaborative analytics team. Competitive salary and a dynamic work environment included.