Senior Marketing Analyst - Econometrics

Harnham; Greater London; On-site; GBP 58,500 - 71,500; Full time

Job summary

A fast-growing media and entertainment company in Greater London is seeking a Senior Analyst specializing in Marketing Mix Modelling. The role involves developing media measurement strategies, building MMM models, and collaborating with senior stakeholders. The ideal candidate has strong SQL and programming skills, along with a proven track record in marketing analytics and experimentation. This position offers competitive compensation and the chance to shape the future of analytics.

Qualifications

• Proven experience in Marketing Mix Modelling and experimentation.
• Strong technical skills in SQL with a live test requirement.
• Proficiency in R or Python for modelling and analytics.

Responsibilities

• Build, refine and maintain MMM models to quantify marketing effectiveness.
• Design and evaluate experiments including A/B tests and geo-testing.
• Analyse campaign performance and provide strategic recommendations.

Skills

Marketing Mix Modelling

SQL

R or Python

Stakeholder management

Data analysis

Communication

Job description

Senior Analyst - Marketing Mix Modelling

Location: Harnham Hammersmith, England, United Kingdom

Up to £65,000 * Permanent * 4 days per week

A fast-growing media & entertainment business is expanding its Marketing Analytics function and is looking for a technically strong Senior Analyst.

The Role

You will support the development and delivery of the company's media measurement agenda, owning MMM models, designing tests (geo-testing, A/B testing), and translating insights into clear, actionable recommendations for senior stakeholders.

Key Responsibilities

• Build, refine and maintain MMM models to quantify marketing effectiveness
• Design and evaluate experiments including A/B tests and geo-testing
• Analyse campaign performance and provide clear, strategic recommendations
• Partner with stakeholders across marketing, commercial and ad sales teams
• Translate complex analytical work into simple, compelling stories
• Collaborate with internal US teams on modelling and measurement initiatives

About You

• Proven experience in Marketing Mix Modelling and experimentation
• Strong technical skills in SQL (must perform well in a live SQL test)
• Proficiency in R or Python for modelling and analytics
• Strong communication and stakeholder‑management skills
• Ability to turn data into insight and influence commercial decisions
• Curious, proactive and comfortable working in a fast‑growing environment

Why Join?

• Growing analytics function where you can genuinely shape the future of measurement
• High exposure to senior stakeholders and business‑critical decisions
• A collaborative team with the opportunity to define new tools, processes and best practices

Find out more and apply via the link below.

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Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Analyst
• Media and Telecommunications