Director – Marketing Mix Modelling (MMM) & Media Analytics

DATAHEAD; Greater London; Hybrid; GBP 76,500 - 93,500; Full time

Job summary

A leading consulting firm in London seeks a Business Director with deep Marketing Mix Modelling (MMM) expertise. In this senior role, you will lead high-impact analytics projects, educate regional teams, and optimize media investments for major global brands across Europe. The ideal candidate has 4-5+ years of MMM experience and a strong media agency background. This position offers high visibility and the opportunity to shape European investment strategies in a fast-paced environment.

Qualifications

• 4-5+ years of experience in Marketing Mix Modelling.
• Hands-on modelling skills or strong theoretical understanding.
• Experience diagnosing model quality with health indicators.

Responsibilities

• Lead and design MMM-driven investment projects.
• Translate complex modelling concepts for stakeholders.
• Collaborate with category teams to optimize media spend.

Skills

Marketing Mix Modelling (MMM)

Media agency experience

Project management

Analytical skills

Job description

London Hybrid - 2 days a week in office

Up to £85,000 + Benefits

Supporting one of the largest FMCG portfolios in Europe

DATAHEAD is partnering exclusively with a global marketing consultancy, driving media investment strategy across Europe for a global FMCG giant. We’re hiring a Business Director with deep Marketing Mix Modelling (MMM) expertise to lead high-impact analytics workstreams across multiple categories and top European markets.

This is the most senior position below the MD, with major ownership over MMM-driven investment decisions, response-curve analysis, budget optimisation, and educating regional teams. If you enjoy the blend of technical rigour, media understanding, and shaping strategic outcomes — this is a big step up.

The Role

You’ll lead MMM-based investment projects from end-to-end, partnering with category teams across Coffee, Pet Care and other flagship brands. Your work will guide how tens of millions in media spend is allocated across markets such as the UK, France, Germany, Spain and Italy.

You Will:

• Lead and design MMM-driven investment and budget optimisation projects.
• Interpret, challenge, and validate model outputs, response curves and ROI drivers.
• Identify model biases, extrapolate results across markets, and define profitability thresholds.
• Translate complex modelling concepts into clear, actionable guidance for stakeholders.
• Collaborate closely with Account Directors, Analysts and Senior Leadership.
• Help educate regional teams on modelling fundamentals and media ROI integration.
• Drive multiple workstreams in parallel with strong energy, ownership and delivery focus.

What You Need (Non-Negotiable)

• Real MMM experience — hands‑on modelling OR strong applied theoretical understanding.
• Ability to diagnose model quality (health indicators, bias checks, robustness tests).
• Ability to design MMM-based frameworks, not just interpret decks.
• Media agency experience (must).
• Comfort driving multiple workstreams at pace with strong attention to delivery.

Nice to Have

• Experience extrapolating MMM results across markets or categories.
• Prior exposure to media planning, optimisation and investment scenarios.
• Ability to support and coach others on measurement frameworks.
• Experience stepping up from Analytics Manager

Who This Suits

• Someone with 4-5+ years of MMM experience, ready for a bigger leadership remit.
• A technical doer with strong energy, proactivity and a delivery mindset.
• Someone who wants more client ownership without doing day-to-day coding.
• A future leader who can confidently carry critical regional workstreams.

Why This Role?

• High visibility, high impact, and direct influence on investment for major global brands.
• Senior seat in a lean analytics team — real ownership and progression.
• Opportunity to shape best practice across one of the most advanced media ecosystems in Europe.

Apply Now

If you’re an MMM specialist ready for a leadership step‑up and the chance to shape European investment strategy, we’d love to hear from you.