Senior Analyst - Marketing Mix Modelling

Peaple Talent; London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid working

Training and development support

Job summary

A global leader in media investment analytics seeks multiple Senior Analysts in London to deliver advanced econometric modelling and insights. Candidates should have strong experience in Marketing Mix Modelling and be skilled in SQL, R, or Python. This role offers a flexible hybrid working environment with a focus on professional development.

Qualifications

• Experience in delivering advanced MMM and econometric modelling projects.
• Hands-on experience with marketing/media datasets.
• Strong analytical thinking skills to drive business impact.

Responsibilities

• Deliver advanced MMM and econometric modelling projects.
• Transform complex data into actionable insights.
• Build strong relationships with internal teams and external clients.

Skills

SQL

R

Python

Marketing Mix Modelling

Data analysis

Business impact translation

Job description

Overview

Join a global leader in media investment analytics and shape the future of data-driven marketing. Peaple Talent is partnering with a world-renowned agency that empowers brands with evidence-based insights to optimize media investments. Through the smart application of data, analytics, and independent thinking, they help businesses make better decisions and drive meaningful results. As part of expansion plans, we’re looking for multiple Senior Analysts with expertise in Econometrics and Marketing Mix Modelling (MMM) to join their high-performing team.

What You’ll Be Doing

• Deliver advanced MMM and econometric modelling projects from data exploration to presenting actionable insights.
• Transform complex data and model outputs into actionable insights that create real value.
• Deliver high-quality MMM and analytics projects across major client accounts.
• Build strong, consultative relationships with internal teams and external clients.

What We’re Looking For

You’re a commercially savvy analyst who turns data into strategic action. You’ve worked hands-on with MMM projects and are comfortable navigating marketing/media datasets to uncover trends and efficiencies.

• Solid coding experience in SQL, R or Python
• Strong understanding of marketing, media, and promotional strategies
• Demonstrable hands-on experience in Marketing Mix Modelling
• A confident communicator and collaborative team player
• Analytical thinker with the ability to translate data into business impact

What’s On Offer

• Flexible hybrid working (2-3 days/week in office)
• Training and development (internal & external support)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst, Information Technology, and Marketing

Industries

• Technology, Information and Media, Marketing Services, and Advertising Services