Senior Marketing Analytics Lead – MMM & Experimentation

Harnham; Greater London; On-site; GBP 58,500 - 71,500; Full time

Job summary

A fast-growing media and entertainment company in Greater London is seeking a Senior Analyst specializing in Marketing Mix Modelling. The role involves developing media measurement strategies, building MMM models, and collaborating with senior stakeholders. The ideal candidate has strong SQL and programming skills, along with a proven track record in marketing analytics and experimentation. This position offers competitive compensation and the chance to shape the future of analytics.

Qualifications

• Proven experience in Marketing Mix Modelling and experimentation.
• Strong technical skills in SQL with a live test requirement.
• Proficiency in R or Python for modelling and analytics.

Responsibilities

• Build, refine and maintain MMM models to quantify marketing effectiveness.
• Design and evaluate experiments including A/B tests and geo-testing.
• Analyse campaign performance and provide strategic recommendations.

Skills

Marketing Mix Modelling

SQL

R or Python

Stakeholder management

Data analysis

Communication

Job description

A fast-growing media and entertainment company in Greater London is seeking a Senior Analyst specializing in Marketing Mix Modelling. The role involves developing media measurement strategies, building MMM models, and collaborating with senior stakeholders. The ideal candidate has strong SQL and programming skills, along with a proven track record in marketing analytics and experimentation. This position offers competitive compensation and the chance to shape the future of analytics.