Senior MMM & Marketing Analytics Consultant - Media ROI

Consult; Greater London; Hybride; GBP 70 000 - 120 000; Plein temps

Résumé du poste

Consult in London is seeking a Senior Marketing Analytics Consultant to lead marketing measurement initiatives, with a focus on Marketing Mix Modelling (MMM). You will work across media, marketing and analytics teams to shape insights that optimise investment decisions and drive commercial performance.

You will analyse cross-channel performance, provide strategic recommendations on media spend and channel mix, and translate complex analytics into actionable business actions for non-technical

Qualifications

• Strong experience delivering marketing analytics, marketing science, or marketing effectiveness projects.
• Experience with Marketing Mix Modelling and measuring media effectiveness.
• Understanding of brand and performance marketing channels, including above-the-line media.
• Experience presenting insights to non-technical audiences and working with marketing stakeholders.
• Background in eCommerce, digital, or consumer-focused environments.
• Ability to adapt in a fast-moving business environment.
• Experience in-house or agency-side is acceptable.
• Exposure to SQL and/or Python is beneficial but not essential.

Responsabilités

• Lead marketing effectiveness and measurement initiatives, focusing on MMM.
• Analyse above-the-line media performance and ROI across channels.
• Provide strategic recommendations on media spend and channel optimisation.
• Support broader marketing analytics projects, including social channel performance.
• Translate analytical findings into clear business actions for stakeholders.
• Collaborate with another analyst in a fast-paced environment with evolving priorities.

Connaissances

Marketing analytics

MMM

Media measurement

Stakeholder engagement

Digital/eCommerce

Cross-functional collaboration

SQL/Python exposure

Outils

SQL

Python

Description du poste

Consult in London is seeking a Senior Marketing Analytics Consultant to lead marketing measurement initiatives, with a focus on Marketing Mix Modelling (MMM). You will work across media, marketing and analytics teams to shape insights that optimise investment decisions and drive commercial performance.

You will analyse cross-channel performance, provide strategic recommendations on media spend and channel mix, and translate complex analytics into actionable business actions for non-technical