Senior MMM & Media Analytics Director — Europe

DATAHEAD; Greater London; Hybride; GBP 76 500 - 93 500; Plein temps

Résumé du poste

A leading consulting firm in London seeks a Business Director with deep Marketing Mix Modelling (MMM) expertise. In this senior role, you will lead high-impact analytics projects, educate regional teams, and optimize media investments for major global brands across Europe. The ideal candidate has 4-5+ years of MMM experience and a strong media agency background. This position offers high visibility and the opportunity to shape European investment strategies in a fast-paced environment.

Qualifications

• 4-5+ years of experience in Marketing Mix Modelling.
• Hands-on modelling skills or strong theoretical understanding.
• Experience diagnosing model quality with health indicators.

Responsabilités

• Lead and design MMM-driven investment projects.
• Translate complex modelling concepts for stakeholders.
• Collaborate with category teams to optimize media spend.

Connaissances

Marketing Mix Modelling (MMM)

Media agency experience

Project management

Analytical skills

Description du poste

A leading consulting firm in London seeks a Business Director with deep Marketing Mix Modelling (MMM) expertise. In this senior role, you will lead high-impact analytics projects, educate regional teams, and optimize media investments for major global brands across Europe. The ideal candidate has 4-5+ years of MMM experience and a strong media agency background. This position offers high visibility and the opportunity to shape European investment strategies in a fast-paced environment.