Media Effectiveness Consultant (Marketing Mix Modelling) - Media Agency

Silverdrum; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a leading media agency as a Media Effectiveness Consultant specializing in Marketing Mix Modelling. This role involves leading projects, managing client relationships, and contributing to innovative analytical solutions. Ideal candidates will have strong analytical skills and technical proficiency in R, SQL, and Python, along with a passion for marketing analytics.

Qualifications

• Proven experience in Marketing Mix Modelling (MMM).
• Strong analytical skills and technical proficiency in R, SQL, Python.
• Ability to lead projects and mentor team members.

Responsibilities

• Lead MMM projects and maintain client relationships.
• Oversee analytical projects and deliver insights.
• Mentor team members and promote high performance.

Skills

Analytical Expertise

Client Relationship Management

Leadership

Strategic Advisory

Tools

R

SQL

Python

Excel

PowerPoint

Job description

Media Effectiveness Consultant (Marketing Mix Modelling) - Media Agency

Join a leading media agency as a Consultant specializing in Marketing Mix Modelling (MMM) and media effectiveness strategies. This role involves leading MMM projects, managing client relationships, and contributing to innovative analytical solutions.

Key Responsibilities:

1. Client and Project Leadership: Lead MMM projects from start to finish, maintaining and expanding client relationships to ensure impactful analytics solutions.
2. Analytical Expertise: Oversee end-to-end analytical projects using your knowledge of MMM, leading teams of Consultants and Analysts to deliver transformative insights.
3. Strategic Advisory: Translate complex MMM results into clear marketing strategies, establishing yourself as a trusted advisor.

Clients & Commercials:

1. Client Relationship Management: Manage client interactions and projects, exceeding expectations and fostering strong stakeholder relationships.
2. Commercial Growth: Identify new business opportunities to enhance the agency's reputation in analytics and client service.

Talent & Culture:

1. Leadership and Development: Mentor team members and promote a culture of high performance and continuous learning.

Future Growth & Product:

1. Innovative Contributions: Collaborate on developing new solutions and analytical methods to keep the agency at the forefront of market demands.

Technical Capabilities:

1. Technical Proficiency: Demonstrate expertise in R, SQL, Python, Excel, and PowerPoint to craft insights and presentations.
2. Quality Assurance: Ensure all outputs meet high standards of accuracy and relevance tailored to client needs.

This role offers a challenging and rewarding environment to advance your career in marketing analytics and client engagement.