Senior Marketing Analyst - Econometrics

Harnham; Greater London; On-site; GBP 58,500 - 71,500; Full time

Job summary

A growing media and entertainment business based in Hammersmith is seeking a Senior Analyst – Marketing Mix Modelling. In this role, you will develop and manage MMM models to evaluate marketing effectiveness, design and conduct experiments, and translate insights into actionable recommendations for senior stakeholders. This position offers high visibility in decision-making and the chance to shape measurement frameworks within a collaborative analytics team. Competitive salary and a dynamic work environment included.

Qualifications

• Proven experience in Marketing Mix Modelling and experimentation.
• Strong technical skills in SQL (must perform well in a live SQL test).
• Proficiency in R or Python for modelling and analytics.

Responsibilities

• Build, refine and maintain MMM models to quantify marketing effectiveness.
• Design and evaluate experiments including A/B tests and geo‑testing.
• Analyze campaign performance and provide clear, strategic recommendations.

Skills

Marketing Mix Modelling

SQL

R

Python

Stakeholder management

Data analysis

Job description

Senior Analyst – Marketing Mix Modelling

Location: Hammersmith, United Kingdom

Pay: up to £65,000 per year, permanent, 4 days per week

This fast‑growing media & entertainment business is expanding its Marketing Analytics function and is looking for a technically strong Senior Analyst with deep experience in Marketing Mix Modelling, experimentation and advanced analytics. This is an opportunity to join a young, evolving analytics team where you will help shape measurement frameworks, build new capabilities and influence high‑visibility commercial decisions.

The Role

You will support the development and delivery of the company's media measurement agenda, owning MMM models, designing tests (geo‑testing, A/B testing) and translating insights into clear, actionable recommendations for senior stakeholders. You will work closely with Marketing, Commercial, Ad Sales, Finance and analytics colleagues globally, ensuring the business can accurately measure campaign performance and make data‑driven decisions.

Key Responsibilities

• Build, refine and maintain MMM models to quantify marketing effectiveness
• Design and evaluate experiments including A/B tests and geo‑testing
• Analyze campaign performance and provide clear, strategic recommendations
• Partner with stakeholders across marketing, commercial and ad sales teams
• Translate complex analytical work into simple, compelling stories
• Collaborate with internal US teams on modelling and measurement initiatives

About You

• Proven experience in Marketing Mix Modelling and experimentation
• Strong technical skills in SQL (must be able to perform well in a live SQL test)
• Proficiency in R or Python for modelling and analytics
• Strong communication and stakeholder‑management skills
• Ability to turn data into insight and influence commercial decisions
• Curious, proactive and comfortable working in a fast‑growing environment

Why Join?

• Growing analytics function where you can genuinely shape the future of measurement
• High exposure to senior stakeholders and business‑critical decisions
• A collaborative team with the opportunity to define new tools, processes and best practices

If you're a technical, commercially minded analyst who enjoys blending modelling with storytelling and impact, this is a rare opportunity to own and build within a high‑growth environment.

Find out more and apply via the link below.