MMM Consultant

Consult; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Consult in London is seeking a Senior Marketing Analytics Consultant to lead marketing measurement initiatives, with a focus on Marketing Mix Modelling (MMM). You will work across media, marketing and analytics teams to shape insights that optimise investment decisions and drive commercial performance.

You will analyse cross-channel performance, provide strategic recommendations on media spend and channel mix, and translate complex analytics into actionable business actions for non-technical

Qualifications

• Strong experience delivering marketing analytics, marketing science, or marketing effectiveness projects.
• Experience with Marketing Mix Modelling and measuring media effectiveness.
• Understanding of brand and performance marketing channels, including above-the-line media.
• Experience presenting insights to non-technical audiences and working with marketing stakeholders.
• Background in eCommerce, digital, or consumer-focused environments.
• Ability to adapt in a fast-moving business environment.
• Experience in-house or agency-side is acceptable.
• Exposure to SQL and/or Python is beneficial but not essential.

Responsibilities

• Lead marketing effectiveness and measurement initiatives, focusing on MMM.
• Analyse above-the-line media performance and ROI across channels.
• Provide strategic recommendations on media spend and channel optimisation.
• Support broader marketing analytics projects, including social channel performance.
• Translate analytical findings into clear business actions for stakeholders.
• Collaborate with another analyst in a fast-paced environment with evolving priorities.

Skills

Marketing analytics

MMM

Media measurement

Stakeholder engagement

Digital/eCommerce

Cross-functional collaboration

SQL/Python exposure

Tools

SQL

Python

Job description

Senior Marketing Analytics Consultant (MMM)

London | Inside IR35

This is an opportunity to play a key role in shaping marketing measurement and effectiveness for a leading digital business. You'll work across media, marketing, and analytics teams to deliver actionable insights that optimise investment decisions and improve commercial performance in a fast-paced environment.

The Company

They are a well-established digital organisation operating across multiple marketing channels, with a strong focus on customer growth and commercial performance. Analytics sits at the heart of decision-making, helping teams understand the impact of marketing investment and optimise future strategy. Working cross-functionally, they combine data, marketing, and commercial expertise to drive measurable business outcomes.

The Role and Deliverables

• Lead marketing effectiveness and measurement initiatives, with a particular focus on Marketing Mix Modelling (MMM).
• Analyse above-the-line media performance and evaluate return on investment across marketing channels.
• Provide strategic recommendations on media spend, channel optimisation, and marketing performance.
• Support broader marketing analytics projects, including social media channel performance and optimisation.
• Partner closely with marketing stakeholders to translate analytical findings into clear business actions.
• Collaborate with another analyst in a fast-paced environment where priorities and requirements evolve quickly.

Your Skills & Experience

• Strong experience delivering marketing analytics, marketing science, or marketing effectiveness projects.
• Practical experience with Marketing Mix Modelling and measuring media effectiveness.
• Understanding of both brand and performance marketing channels, including above-the-line media.
• Experience working with marketing stakeholders and presenting insights to non-technical audiences.
• Background within eCommerce, digital, or consumer-focused environments.
• Ability to work effectively in a changing, fast-moving business environment.
• Experience gained either in-house or agency-side.
• Exposure to SQL and/or Python would be beneficial but is not essential.