Senior Marketing Manager - Deepening and Retention

Lloyds Banking Group; Chester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services company in the UK is seeking a Senior Marketing Manager to lead the development and delivery of innovative marketing strategies for its consumer lending products. This role involves managing a talented marketing team, designing customer lifecycle management plans, and influencing key stakeholders. The ideal candidate will demonstrate strong leadership, marketing strategy execution, and agility in delivering results. A variety of benefits, including a pension contribution and flexible lifestyle options, are offered.

Benefits

Generous pension contribution up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days holiday plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• Proven ability to lead and develop marketing teams and deliver results.
• Success in implementing full-funnel marketing plans and multi-channel campaigns.
• Experience leading agile pods or cross-functional teams.

Responsibilities

• Manage relationships with key partner teams and drive accountability for results.
• Develop strategies to deepen relationships and retain customers.
• Lead implementation by mobilizing cross-functional teams.

Skills

Leadership & Team Management

Marketing Strategy & Execution

Agile Delivery & Innovation

Commercial Acumen

Stakeholder Influence

Market Insight & Creativity

Job description

Overview

Are you ready to lead the development and delivery of innovative marketing strategies that drive growth for Credit Cards, Personal Loans and the broader consumer lending business? The Borrowing Full Funnel Marketing Team in Brands, Marketing and Experience (BMX) uses data and insight to anticipate and respond to customers' changing needs, helping them to feel confident about borrowing well now and for their future. Working collaboratively with our channel partners (Accelerators), we orchestrate marketing activity across segments, products and channels to engage customers and drive growth for our unsecured lending business. As Senior Marketing Manager – Deepening and Retention, you’ll lead a team of talented marketers to design and implement the Customer Lifecycle Management marketing plan focused on deepening relationships and retaining customers across unsecured lending products (e.g., Credit Cards and Loans). Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

Key Responsibilities

You will be responsible for the relationship with key partner teams, incubate innovation and take accountability for results, develop compelling strategies to retain and deepen existing customers, and lead implementation by mobilising pods of skills from across Full Funnel and Accelerator teams to drive meaningful change. Ability to inspire, lead and manage a team is vital. Previous experience or knowledge in the unsecured lending area is desirable.

Qualifications

• Leadership & Team Management: Proven ability to lead and develop marketing teams, set clear objectives, and deliver results through coaching and performance management.
• Marketing Strategy & Execution: Demonstrated success in creating and implementing full‑funnel marketing plans and multi‑channel campaigns that drive acquisition, retention, and measurable growth.
• Agile Delivery & Innovation: Experience leading agile pods or cross‑functional teams to deliver marketing initiatives at pace, using data and technology to test, learn, and scale new approaches.
• Commercial Acumen: Ability to manage and optimise large‑scale marketing budgets (£m), make data‑driven decisions, and deliver strong ROI aligned to business strategy.
• Stakeholder Influence: Skilled at building relationships and influencing senior stakeholders in complex organisations to secure buy‑in and drive change.
• Market Insight & Creativity: Track record of bringing to bear market trends and emerging channels to develop innovative campaigns that achieve commercial outcomes.

Desirable

• Previous experience and knowledge of working in unsecured (consumer) lending within a marketing team.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Commitment to Diversity and Inclusion

We are focused on creating a values‑led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. We offer reasonable workplace adjustments and inclusive policies to support all colleagues.