Senior Marketing Manager

Only Marketing Jobs; St Albans; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading educational institution in St Albans is seeking a Senior Marketing Manager to drive integrated marketing campaigns focused on student recruitment and brand engagement. This role involves managing a small, dynamic team, overseeing digital and social media strategies, and utilizing automation and AI to enhance customer experience and conversion. The ideal candidate will have extensive experience in marketing management and knowledge of recruitment funnels. Enjoy a generous benefits package including a 30-day holiday allowance and wellness support.

Benefits

Generous holiday allowance – 30 days plus bank holidays

Local Government Pension Scheme

Ongoing CPD opportunities

Free onsite permit parking

Onsite gym

Cycle to Work Scheme

Eye care vouchers

Mental health and wellbeing support

Staff development days

Qualifications

• Experience working with agencies and managing campaigns.
• Proficiency in managing budgets and demonstrating ROI.
• Knowledge of using insight and data to optimize campaign performance.

Responsibilities

• Lead multi-channel marketing campaigns.
• Oversee development of College website and optimize SEO.
• Manage a small marketing team and foster collaboration.

Skills

Senior marketing or campaign management experience

Proven track record of delivering integrated campaigns

Strong understanding of recruitment and conversion funnels

Line management experience

Knowledge of digital marketing, CRM and automation

Excellent stakeholder engagement and communication skills

Job description

Senior Marketing Manager – Drive Campaigns, Inspire Growth

An exciting opportunity has arisen at Oaklands College for a Senior Marketing Manager (College Campaigns) to lead the planning and delivery of integrated marketing campaigns that drive student recruitment, brand engagement and customer experience.

In this position, you will manage a small, high‑performing team and oversee campaigns across digital, social, CRM, paid media, events and website channels. You will play a pivotal role in transforming the end‑to‑end customer journey from enquiry to enrolment, championing innovation through automation, AI and digital technology to improve conversion, experience and operational efficiency.

Key Responsibilities

• Lead the development and execution of fully integrated, multi‑channel marketing campaigns.
• Deliver campaigns across digital marketing, website content, CRM, email, social media, paid media and events.
• Ensure alignment with Oaklands College brand and strategic objectives.
• Manage campaign budgets and demonstrate ROI.
• Support recruitment to 16–19, adult learning and higher‑level skills provision.
• Use insight and data to optimise campaign performance and improve conversion outcomes.
• Transform the enquiry‑to‑enrolment journey, increasing use of automation and AI‑enabled tools.
• Oversee strategic development of the College website, optimising SEO, UX and content performance.
• Line manage and develop a small marketing team, fostering collaboration across design, Wolves Sports Academies marketing and Admissions.
• Deliver clear and effective internal and external communications, acting as a trusted adviser to stakeholders.
• Manage agencies and external suppliers to ensure high‑quality delivery.

Is This You?

• Senior marketing or campaign management experience, including working with agencies.
• Proven track record of delivering integrated campaigns.
• Strong understanding of recruitment and conversion funnels.
• Line management experience with the ability to develop and inspire teams.
• Knowledge of digital marketing, CRM and automation.
• Excellent stakeholder engagement and communication skills.

Desirable

• Experience in the FE or HE sector.
• Familiarity with AI‑driven marketing tools.
• Website and UX optimisation expertise.
• Budget management experience.

Your Future Starts at Oaklands

At Oaklands College, we value our staff and are committed to your wellbeing and development. When you join us, you become part of a vibrant and forward‑thinking team that supports innovation, creativity, and learner‑centred teaching.

Here’s what you can look forward to

• Generous holiday allowance – 30 days plus bank holidays.
• Local Government Pension Scheme with excellent employer contributions.
• Ongoing CPD and free access to Adult Community Learning courses.
• Free onsite permit parking.
• Onsite gym at St Albans campus and wellness treatments at discounted rates.
• Cycle to Work Scheme and discounted travel through UNO Bus Scheme.
• Eye care vouchers and employee assistance programme.
• Mental health and wellbeing support, including peer supporters.
• Staff development days and annual awards celebrating your achievements.

Oaklands College is proud to be a Disability Confident Employer and we actively welcome applicants from all backgrounds. We are committed to safeguarding and promoting the welfare of young people and vulnerable adults and expect all staff and stakeholders to share this commitment.

We review applications on a rolling basis and may close this advert early if we receive high interest. Don’t miss your opportunity to join a college that’s shaping futures and transforming lives.

Want to know more about Oaklands College? Click here