Senior Marketing Executive – B2C

AF Selection; England; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading health and nutrition brand in the UK is seeking a savvy Senior Marketing Executive to join their creative team. In this hands-on role, you will plan product launches, engage with community through social media, and drive brand awareness across D2C channels. Ideal candidates will have 2-4 years of experience, strong social media skills, and the ability to craft engaging copy. This position offers a dynamic work environment and opportunities for growth.

Qualifications

• 2-4 years of experience in a marketing role.
• Sound understanding of paid and organic social media.
• Ability to write clear and engaging content.

Responsibilities

• Plan product launches and brainstorm creative ideas.
• Drive awareness, acquisition, and retention across channels.
• Shape brand activations and collaborations.

Skills

Experience with B2C or eCommerce brands

Understanding of social media platforms

Copywriting skills

Hands-on experience with Klaviyo

Analytical skills

Tools

Klaviyo

Google Analytics

Meta Ads Manager

Job description

Brief Overview

Ready to join one of the UK’s fastest-growing health & nutrition brand which shines through shared purpose and positivity, making work feel meaningful & energising, every day.

The company has serious momentum, along with talented people driving it, and they’re on a mission to make nutrition effortless, which means there’s a need for a savvy Senior Marketing Executive to add value to their growth.

The role

This is a hands‑on marketing role at the heart of a mega creative marketing team. It thrives on collaboration and creativity, giving teams freedom to try, fail, and grow together.

You’ll be the kind of person who thrives on variety – one minute you’re planning a product launch, the next you’re brainstorming creative ideas for TikTok, tweaking an email flow in Klaviyo, or diving into campaign data to see what’s working (and what’s not).

You’ll turn big ideas into real results, driving awareness, acquisition and retention across every D2C channel. That means coordinating agency partners, shaping paid campaigns on Meta and Google, testing and optimising creative, and keeping your finger firmly on the pulse of what our customers want.

You’ll also have a real say in how the brand shows up. From crafting scroll‑stopping social content and engaging with the community, to dreaming up new activations and collaborations that get people talking — your ideas will shape the conversation.

What we’re looking for

We’re looking for someone with 2–4 years’ experience ideally within a B2C or eCommerce brand, and a sound understanding of paid and organic social media platforms (Meta, TikTok, Google Ads). Hands‑on experience with Klaviyo and basic analytics tools (Google Analytics, Meta Ads Manager) is also quite important.

You’ll need to understand the mechanics of growth, still love the creative side, be a strong writer who can write clear, engaging, on‑brand copy for digital ads, social posts, and email campaigns, and be a natural doer who brings energy, curiosity, and initiative to the table.