Senior Marketing Effectiveness Officer

Alzheimer's Research UK; United Kingdom; Hybrid; GBP 36,000; Full time

Job summary

A leading UK dementia research charity is seeking a Marketing Effectiveness Manager to analyze marketing performance across various channels and develop measurement frameworks to improve campaign effectiveness. The role involves presenting insights to senior leaders, maintaining audience personas, and collaborating with various teams. This full-time position offers a salary of around £36,000 per annum with benefits and a flexible working environment, requiring two days a week in office.

Benefits

Agile working environment

Competitive salary

Diversity and inclusion initiatives

Qualifications

• Strong experience analyzing marketing performance data across multiple channels.
• Experience designing or implementing measurement frameworks, dashboards, KPIs.
• Ability to present insights and recommendations to stakeholders.

Responsibilities

• Deliver and implement a dashboard for marketing performance.
• Analyze campaign performance and provide insights.
• Support the implementation of new effectiveness tools.

Skills

Analyzing marketing performance data

Designing measurement frameworks

Working with audience insight

Communication skills

Critical thinking

Attention to detail

Job description

Key Responsibilities

Marketing Effectiveness & Performance Measurement

• With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
• Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
• Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.
• Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.
• Identify what works, what doesn’t, and what should be scaled ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

• Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
• Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
• Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
• Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

• Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
• Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
• Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

• Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
• Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
• Champion a test-and-learn culture across the organisation.

Key Outputs

• A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.
• Increased understanding and clarity in how marketing success is defined and reported.
• Evidence of performance insight actively shaping planning, channel selection and investment.
• Improved ability to demonstrate marketing’s contribution to income and growth.
• Strong confidence from senior leaders in marketing effectiveness.

What we are looking for

• Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem-solving skills.
• Able to communicate complex information simply and compellingly.
• Curious, evidence-led mindset always seeking to understand what’s working and why.
• Comfortable challenging constructively and influencing decision‑making.
• High attention to detail and accuracy.
• Ability to plan and manage multiple insight or analysis workstreams simultaneously.
• Collaborative and proactive, able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams.

Additional Information

Ways of working

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office

3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary

Circa £36,000 per annum, plus benefits.

The closing date for applications is the 11th January 2026, with interviews being arranged once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under‑represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply

Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK

Alzheimer’s Research UK is the UK’s leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

In 2024, we were incredibly proud to be awarded a 3‑star accreditation by Best Companies which recognises World Class levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3‑star accreditation.

We were also listed in the prestigious Best Companies lists:

• 18th in the 100 Best Large Companies to Work For in the UK.
• 10th in the 50 Best Companies to Work For in the East of England.
• 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference.

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK.