Senior Marketing Data Manager

Sage; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading software company is seeking a Senior Marketing Data Manager to oversee a team delivering business intelligence insights. The candidate will manage analytics workflows, integrate AI and ML into marketing strategies, and ensure data quality. This role requires strong skills in data transformation and business intelligence tools, along with the ability to collaborate across departments. The position supports hybrid working arrangements.

Benefits

Health, dental and vision coverage

Work away scheme for 10 weeks annually

On-going training and professional development

Paid volunteering days

Flexible work patterns

Qualifications

• Strong proficiency in data transformation techniques using tools like Snowflake and SQL.
• Experience with business intelligence platforms including Power BI.
• Ability to lead a team through change and coach technical staff.

Responsibilities

• Manage a team of BI developers to deliver actionable insights.
• Collaborate with various teams to develop segmentation strategies.
• Ensure marketing data pipelines are reliable and support real-time decision-making.

Skills

Data transformation

Business intelligence platforms

Version control

Workflow automation

ETL processes

Communication skills

Tools

Snowflake

Power BI

SQL

dbt

Job description

Overview

Senior Marketing Data Manager

Job Description:

Help us shape the future of AI-driven marketing at Sage. As Sr Manager of Marketing Data, you’ll sit at the heart of a collaborative, forward-thinking team that’s driving innovation across data, segmentation, and automation. This is a strategic role focused on reimagining how marketing intelligence is created, consumed, and evolved. You will be instrumental in designing our analytics workflow to enable agentic AI and ML, unlocking new possibilities for insight generation, decision-making, and performance optimisation.

The Sage Marketing Analytics and Automation team is a dynamic group of operations experts, analysts, data scientists, and technologists focused on driving growth through data-informed decisions. We partner with Marketing and Sales teams to deliver actionable insights across the customer journey. Our mission is to elevate marketing performance through automation, segmentation, and predictive analytics—powered by modern data infrastructure and cutting-edge tools.

Location - Hybrid, 3 days per week out of our London, Winnersh or Newcastle office.

Key Responsibilities

• Manage a team of BI developers to deliver data to maintain / extend Power BI dashboards that deliver actionable insights to stakeholders across Marketing, while envisioning and creating new self-service insights through AI platforms.
• Collaborate with Marketing, Sales, IT and GTM to develop segmentation strategies across platforms (CRM, CDP, etc.), defining segments using demographics, behavioural data, industry attributes, TAM lists, and predictive models. Oversee an off-shore team of BI developers at our agency partner to deliver this customer segmentation for campaigns.
• Redesign and scale our BI and segmentation capabilities, enabling marketing teams to make faster, more personalised decisions with AI-powered insights.
• Integrate agentic AI and machine learning into reporting, forecasting, and segmentation workflows.
• Ensure Sage’s marketing data pipelines are fast, reliable, and built to support real-time decision-making across multiple teams, including revisioning ETL flows and semantic layers using Snowflake, DBT, Segment, and AWS technologies.
• Ensure data quality and governance.
• Oversee data cleansing, deduplication, and enrichment processes to maintain accuracy and reliability.
• Implement archiving and deletion policies in compliance with GDPR, CCPA, and other data privacy regulations.
• Manage a team of junior and senior developers, fostering a culture of innovation, experimentation, and continuous learning.
• Work with third-party vendors to evaluate and implement data technologies that support Sage’s marketing goals.

Skills & Experience

• Strong proficiency in data transformation and modelling techniques using tools such as Snowflake, dbt, and SQL.
• Experience with business intelligence and reporting platforms (e.g., Power BI, Microsoft Fabric), including semantic modelling.
• Familiarity with version control and collaborative development workflows (e.g., GitHub, GitLab).
• Understanding of workflow automation and low-code platforms (e.g., Power Automate, Power Apps, or similar).
• Ability to work both independently and collaboratively in a fast-paced environment.
• Ability to lead a team through change, coaching technical people to learn new skill sets and develop their careers.
• Solid foundation in ETL processes, data warehousing, and CRM integration.
• Strong communication and stakeholder management skills, with the ability to translate complex data into compelling narratives.

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Additional Information

• Function: Global Marketing Strategy
• Country: United Kingdom
• Office Location: Newcastle; Winnersh; London
• Work Place type: Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [e-mail].

Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.