Senior Marketing Communications Officer - Fixed Term

Arts University Plymouth; Plymouth; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A prominent arts university in the UK is seeking a Senior Marketing Communications Officer to join its Student Recruitment team. This role focuses on delivering innovative communication strategies across various channels, managing a Communications Officer, and utilizing CRM systems to enhance student experiences. Ideal candidates will have experience in content marketing, CRM knowledge, and excellent communication skills. The position offers flexibility with some homeworking, alongside generous leave and pension benefits.

Benefits

25 days annual leave

Local Government Pension scheme

Cycle to work scheme

Discounted bus tickets

Employee Assistance Programme

Qualifications

• Experience in a communications or marketing department promoting a business or organisation.
• Strong written and spoken English skills.
• Ability to create content for email and other marketing campaigns.

Responsibilities

• Create and deliver a calendar of creative communications.
• Monitor conversion rates and analyze communication efficacy.
• Act as the key contact for the University's CRM system.

Skills

Detail oriented

Strong planning skills

Copywriting skills

Experience with CRM systems

Project management

Tools

Hubspot

Salesforce

MailChimp

Job description

Arts University Plymouth (AUP), the newest specialist arts university in the UK, is looking to appoint a Senior Marketing Communications Officer to join our Student Recruitment team for a fixed term period. In this role you will join a creative, integral and impactful team within AUP – the role will be responsible for delivering an engaging and innovative communication plan for all levels of study at AUP, utilising our CRM system. Experience of working with at least one CRM system or the ability to demonstrate a working knowledge of CRM processes is essential.

The role will line manage and support a Communications Officer to create content and organise and deliver timely, relevant and responsive email, post and text campaigns to support and enhance the student journey, as well as convert leads. Previous line management experience and an interest in contemporary arts or creative design would be advantageous.

In order to showcase our students, staff and events effectively, we anticipate that this role will be predominantly based on-campus with some homeworking possible each week.

About You

• You will be detail oriented with strong planning, project management and copywriting skills, and have a high level of written and spoken English
• You will be experienced in using a CRM system, such as Hubspot or Salesforce, or a communications tool such as MailChimp or have experience learning new systems
• You will hold experience within a communications or marketing department promoting a business or organisation specifically through content marketing or email campaigns

About The Role

• Working with the Communications Officer, create, plan and deliver a calendar of engaging, targeted and creative communications via email, text, phone and post for specific target segments, ensuring they have a measurable, positive impact on student recruitment activity
• Segmenting communications to key audiences and monitoring conversion rates, analysing the efficacy and impact of communications to ensure an effective recruitment service
• Act as the key point of contact for the Universitys CRM system, working across teams to manage all workflows and touchpoints and ensure all areas of the CRM system are used effectively, identifying opportunities for developments and improvements

In Return Youll Get

• 25 FTE days annual leave per annum, plus bank holidays and discretionary closure days
• Auto-enrolment to the generous Local Government Pension scheme
• Additional benefits such as a cycle to work scheme and discounted bus tickets
• Access to a growing suite of wellbeing support and activities, including our Employee Assistance Programme

Closing date: 19 January 2026 (9am) Interviews will take place: 29 January 2026 Please refer to the role profile for more information. https://drive.google.com/file/d/1Dc1m-5PlsEHvQ8MTniBHYB2PFVWTZQ0q/view?usp=sharing The successful candidate will be willing to contribute to our international profile as an innovative, sustainable and broadly inclusive arts university. How to Apply To apply, please complete the online application form. Please note that we are unable to accept CVs in place of a completed application. We encourage early applications, as the advert may close prior to the listed closing date due to high levels of interest. Please apply early to avoid disappointment. If you are interested in the role and would like to find out more, please feel free to contact Sarah Allen, Head of Student Recruitment & Admissions, . Arts University Plymouth has a strong commitment to safeguarding & welfare of young people & vulnerable adults. A satisfactory DBS disclosure will be required from successful candidates as a condition of appointment. We celebrate equality, diversity and difference, and welcome candidates from all communities, including applications from service people and their families as part of our commitment to the Armed Forces Covenant. In the event that the University has employees eligible for redeployment at the time of shortlisting, for example due to the end of a fixed term contract, these candidates may be entitled to a priority interview. To find out more about our award-winning independent arts university, what makes us special and why Plymouth provides a spectacular backdrop for our creative community; check out our working here pages. https://www.aup.ac.uk/working-here