Senior Marketing Campaigns Lead – Upper-Funnel Growth

ITV; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading broadcasting company is seeking a Senior Marketing Manager to develop impactful marketing campaigns that drive business KPIs across Broadcast and Streaming. This role involves crafting insight-rich marketing briefs, collaborating with various teams, and maintaining strong relationships with commissioning departments. The ideal candidate will have extensive experience in creating cross-media campaigns and managing significant media budgets while understanding the UK TV landscape. Creativity and effective communication skills are essential for success in this role.

Qualifications

• Exceptional brief writer that transforms complex content into clear marketing briefs.
• Experience in developing cross-media campaigns that drive viewing.
• Ability to manage large-scale media plans with external agencies.

Responsibilities

• Create best in class marketing briefs rooted in insight.
• Develop priority campaigns from inception through to final analysis.
• Build strong relationships with commissioning teams.

Skills

Exceptional brief writing

Cross-media campaign development

Managing multi-million pound media plans

Knowledge of UK TV/Streaming landscape

Strong communication skills

Job description

A leading broadcasting company is seeking a Senior Marketing Manager to develop impactful marketing campaigns that drive business KPIs across Broadcast and Streaming. This role involves crafting insight-rich marketing briefs, collaborating with various teams, and maintaining strong relationships with commissioning departments. The ideal candidate will have extensive experience in creating cross-media campaigns and managing significant media budgets while understanding the UK TV landscape. Creativity and effective communication skills are essential for success in this role.