Senior Marketing Analytics & MMM Insights Lead (EMEA)

Disney Cruise Line - The Walt Disney Company; Greater London; Hybrid; Confidential; Full time

Job summary

A leading entertainment brand in the United Kingdom is seeking a Senior Analyst for their Disney+ EMEA Analytics team. This role involves collaborating with cross-functional teams to optimize marketing strategies, alongside strong expertise in statistical modeling and SQL. The position focuses on driving marketing insights to enhance customer acquisition and retention efforts. Competitive perks include 25 days annual leave, medical insurance, and discounts on Disney products. This role promises a dynamic work environment within a diverse team.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Experience as a Marketing Analyst, Data Scientist or similar role.
• Strong expertise in statistical modeling techniques, including regression analysis.
• Proven ability to manage multiple priorities effectively.

Responsibilities

• Collaborate closely with cross-functional teams to identify key measurement opportunities.
• Drive the development of Marketing Mix Models to understand marketing investment impacts.
• Provide recommendations on media mix optimizations to influence budget allocation.

Skills

Statistical Modelling

Marketing Analytics

SQL

Python

Data Visualization

Tools

Snowflake

Looker

Tableau

Job description

A leading entertainment brand in the United Kingdom is seeking a Senior Analyst for their Disney+ EMEA Analytics team. This role involves collaborating with cross-functional teams to optimize marketing strategies, alongside strong expertise in statistical modeling and SQL. The position focuses on driving marketing insights to enhance customer acquisition and retention efforts. Competitive perks include 25 days annual leave, medical insurance, and discounts on Disney products. This role promises a dynamic work environment within a diverse team.