Senior Marketing Analyst

76 Reed Online Ltd; United Kingdom; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Analyst to join their BI & Analytics team in Holborn, London. This role is perfect for those passionate about solving marketing challenges and translating data into compelling narratives. You will lead a team to deliver actionable insights that optimize marketing performance and drive impactful decisions. Collaborating across various departments, you will enhance marketing effectiveness using advanced analytical techniques. If you're ready to make a difference and thrive in a dynamic environment, this opportunity is for you!

Benefits

25 days annual leave plus bank holidays

Flexible holiday scheme

Paid time off to move home

Contributory pension scheme

Enhanced family leave benefits

Insurance benefits including life assurance

Discount schemes

Wellbeing and mental health support

Fantastic office location

Qualifications

• Strong problem-solving skills to translate data into actionable insights.
• Proven experience in marketing analytics across digital and CRM channels.

Responsibilities

• Lead a team of Marketing Analysts to produce actionable insights.
• Create data visualisations and KPI dashboards for different audiences.

Skills

Problem-solving skills

Marketing analytics

SQL proficiency

Web analytics (Google Analytics, Adobe Analytics)

Data visualization

Communication skills

Stakeholder management

Experience in leading teams

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Google Ads

Bing Ads

YouTube

Job description

Our purpose is simple: improving lives through work. Here at Reed.co.uk, we do this by connecting people to a world of career opportunities online.

We are the UK’s leading destination for careers, and we match millions of people to new career opportunities every day. We have big plans for the future and are on the lookout for people to join our team

Pay Range

Job Description

Reed.co.uk is looking for a Senior Marketing Analyst to join their BI & Analytics team in Holborn, London.

Overview

If you're passionate about solving marketing problems, translating data into compelling stories, and delivering meaningful insights, this role is for you. As a Senior Marketing Analyst, you will provide intelligence and expert recommendations to the marketing team, enabling strategic decision-making.

You will own digital marketing analytics, delivering actionable insights to optimise performance and drive impact. Using web analytics and third-party data, you will enhance marketing effectiveness and ROI.

This role involves collaboration across Marketing, Product, Engineering and Data Science. You will engage with senior stakeholders and drive meaningful change across the business.

What You’ll Do

• Act as the Analytics Subject Matter Expert for Digital, Brand, and CRM marketing.
• Lead a team of Marketing Analysts to produce actionable insights.
• Provide analysis on marketing performance, considering customer segmentation and ROI to enhance campaign effectiveness.
• Create data visualisations and KPI dashboards that simplify data for different audiences.
• Work collaboratively with internal teams and external media agency partners.
• Address marketing analytical queries, transforming data into meaningful stories with recommendations.
• Research and implement new analytical techniques to advance data interrogation within the team.
• Support the marketing data consolidation efforts, ensuring accurate and timely data to end-users

What You’ll Need

• Strong problem-solving skills and the ability to translate data into actionable insights.
• Proven experience in marketing analytics across digital, brand, and CRM channels.
• Proficiency in SQL and the ability to model/manipulate data
• Hands-on experience with web analytics (Google Analytics, Adobe Analytics) and visualisation tools (Tableau, Looker).
• Understanding of performance marketing channels (PPC, SEO, Affiliates, Programmatic, and Paid Social).
• Experience with ad trafficking, tracking mechanisms, and digital marketing platforms (Google Ads, Bing Ads, YouTube, etc.).
• Strong communication and stakeholder management skills, with the ability to lead projects and influence decisions.
• Experience in leading or mentoring teams is a plus.
• 25 days annual leave plus bank holidays
• Flexible holiday scheme (buy, sell and carry over your holiday)
• Paid time off to move home
• Contributory pension scheme
• Enhanced family leave benefits
• Insurance benefits including life assurance
• Discount schemes including gyms and popular retailers
• Range of wellbeing and mental health support avenues
• Office in a fantastic location, with countless bars, restaurants and theatres right on the doorstep

We’re always on the lookout for people who want to make a difference and are passionate about helping others progress their careers. It's time to Love Mondays!

We’re always on the lookout for people who want to make a difference and are passionate about helping others progress their careers.

About Us

Here at Reed.co.uk we love improving lives through work, whether that's matching people to a job they'll love or improving their skills through access to our courses marketplace.

As well as jobs and courses, we also provide career advice, job advertising, a CV database with over 20 million candidates, and support for recruiters and employers.