Senior Marketing Analyst

Sony Playstation; City Of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading entertainment company is seeking a Marketing Analyst to join their analytics team. The role involves analyzing marketing effectiveness, providing insights on ROI and campaign performance, and collaborating with various teams to drive data-informed decisions. Candidates should have 8+ years in marketing analytics and proficiency in digital analytics tools. The position offers hybrid working and comprehensive benefits including private medical insurance.

Benefits

Discretionary bonus opportunity

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• 8+ years in marketing analytics and performance measurement.
• Experience with digital analytics tools and reporting.
• Strong ability to translate data into actionable insights.

Responsibilities

• Deliver analysis and insights for marketing data.
• Partner with teams to inform planning and budgeting.
• Assess digital campaigns and optimize performance.

Skills

Marketing analytics

Customer data analysis

Digital analytics tools

Reporting tools

Effective storytelling

Tools

Google Analytics

Adobe Analytics

Tableau

SQL

Job description

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview

As a data rich company, we are continuing to invest heavily within the analytics area and are now looking for a proactive result orientated Marketing Analyst within this exciting data driven team. This is an exciting role within GMSBO B&P Strategic Analytics at SIE.

This is a critical and high-impact role, focused on understanding marketing behaviour and performance, identifying opportunities for growth, and improving how we measure return on investment and ROAS across channels and campaigns. You will play a key role in applying marketing measurement frameworks to guide smarter investment decisions, unlock new growth opportunities, and help the business make data-informed marketing decisions.

What you’ll be doing

• Marketing Measurement: Apply established measurement approaches (e.g., attribution methods, campaign testing, MMM, channel reviews) to evaluate marketing effectiveness.
• ROI & ROAS Insights: Provide clear and actionable insights into marketing spend efficiency, return on investment, and campaign performance to guide budget allocations.
• Marketing Performance Drivers: Identify key factors behind campaign success, helping the business understand what drives growth, engagement, and customer acquisition.
• Cross-Channel Analysis: Compare performance across paid, owned, and earned channels to highlight opportunities for optimisation.
• Customer & Journey Insights: Analyse customer behaviour, retention, and lifetime value to deepen understanding of how marketing influences growth.
• Digital Channel Performance: Assess digital campaigns (search, social, display, web, and app) and optimise conversion funnels to improve campaign outcomes.

Day-to-day

• Deliver analysis and insights that translate marketing data into clear, actionable recommendations for leadership.
• Partner with Marketing, Finance, and Strategy teams to inform campaign planning, budgeting, and performance review.
• Act as a thought partner on measurement and analytics—challenging assumptions, raising opportunities, and driving data-informed decision-making.
• Work with internal teams and agency partners to ensure the right data sources are available, accurate, and ready for analysis.
• Build strong relationships across the business, acting as an ambassador for marketing analytics and raising its profile as a driver of strategy and growth.
• Stay up to date on marketing measurement practices and tools, applying new approaches to improve how we measure impact.

What we are looking for

• 8+ years (or equivalent) working in marketing analytics and performance measurement, with a track record of helping optimise campaigns and marketing spend.
• Skilled at turning marketing and customer data into actionable insights that support business and marketing decisions.
• Experience with digital analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Proficient with reporting and visualisation tools such as Tableau, MicroStrategy, Qlik, DOMO, or similar (SQL knowledge an advantage but not essential).
• Solid understanding of marketing concepts, media channels, and the marketing ecosystem, with experience identifying key drivers of value and performance.
• Strong storytelling and presentation skills - able to translate insights into compelling narratives for business leaders
• Commercially minded - able to link marketing performance to business growth, revenue, and customer outcomes.
• Curious, proactive, and skilled at identifying opportunities for growth and improvement in marketing initiatives.

Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.