Senior Manager, Strategic Storytelling & Positioning

RELX; Lincoln; On-site; GBP 65,000 - 109,000; Full time

Job summary

A leading global information and analytics company is looking for a Senior Manager, Strategic Storytelling & Positioning, based in Lincoln, UK. In this role, you will lead the development of customer-led narratives to drive growth by aligning institutional priorities with solution outcomes. This position requires extensive B2B marketing experience and a strong ability to convey complex information in clear, benefit-oriented messaging. The company offers generous benefits, including health screening and a competitive pension scheme.

Benefits

Generous holiday allowance

Health screening

Wellbeing programs

Life assurance

Access to a competitive pension scheme

Employee discount scheme

Qualifications

• 7–10+ years of experience in B2B marketing, strategic communications, or brand management.
• Ability to develop messaging for enterprise buyers.
• Strong writing and editing skills.

Responsibilities

• Develop customer-led narratives and value propositions.
• Translate propositions into actionable messaging frameworks.
• Collaborate with Revenue Enablement and Field teams.

Skills

B2B marketing

Strategic communications

Brand management

Customer insights

Cross-functional collaboration

Effective messaging

Job description

Would you be excited to lead the charge in redefining our market presence through strategic storytelling?

How do you envision leveraging your skills in customer-led narratives to drive growth in this dynamic role?

About our Team

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About the Role

This role leads strategic storytelling as a core driver of segment growth. As Senior Manager, Strategic Storytelling & Positioning, you will develop customer‑led narratives and value propositions that connect institutional priorities to solution outcomes—powering campaigns, enabling sales, and increasing buyer relevance across academia, funders, and government. Storytelling in this role is not about content creation; it is about shaping how the market understands our value and translating insight into revenue‑impacting messaging at scale.

Responsibilities

• Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
• Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications—ensuring consistency, clarity, and customer‑first language.
• Create persona‑based and stage‑aligned messaging that supports cross‑solution narratives and integrated portfolio storytelling.
• Collaborate with Revenue Enablement and Field teams to co‑develop sales materials, pitch decks, and campaign assets grounded in customer value.
• Act as the strategic messaging partner for campaign development, content planning, and quality review of go‑to‑market materials.
• Drive consistency and impact by embedding unified, customer‑centred narratives that improve campaign execution, sales confidence, and institutional engagement.

Requirements

• Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights.
• Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios.
• Background in translating technical information or portfolios into clear, benefit‑oriented narratives.
• Experience collaborating with sales and marketing teams on go‑to‑market planning and enablement.
• Strategic approach to crafting clear and compelling messaging from complex information.
• Proficient writing and editing skills, including the development of messaging frameworks and concise communications.
• Effective cross‑functional collaborator, skilled at leading through influence.
• Ability to balance audience insights, brand strategy, and commercial objectives.

Preferred experience

• Experience in research, education, SaaS or data‑driven industries.
• Familiarity with academic institutions, research funders, or public sector buyer needs.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.

Working for you

• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers and private medical benefits.
• Wellbeing programs.
• Life assurance.
• Access to a competitive contributory pension scheme.
• Share option scheme.
• Travel season ticket loan.
• Electric vehicle scheme.
• Optional dental insurance.
• Maternity, paternity and shared parental leave.
• Employee assistance programme.
• Access to emergency care for both the elderly and children.
• Relaunch days, giving you time to support the charities and causes that matter to you.
• Access to employee resource groups with dedicated time to volunteer.
• Access to extensive learning and development resources.
• Employee discount scheme via Perks at Work.

About the business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.

If performed in New York, the base pay range is $65,100 – $108,500. If performed in New York City, the base pay range is $68,000 – $113,400. If performed in Rochester, NY, the base pay range is $56,200 – $93,700.

Benefits specific to your location

We know your well‑being and happiness are key to a long and successful career. We are delighted to offer country‑specific benefits. Click here to access benefits specific to your location.

Equal Opportunity Employer

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers: EEO Know Your Rights.