Senior Manager – Loyalty & Engagement (Ref: 189542)

Forsyth Barnes; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading sports organization in the UK seeks an experienced loyalty specialist to enhance customer engagement through innovative, technology-driven loyalty programs. The ideal candidate will lead the development and execution of these programs, ensuring a seamless experience for all members. Strong project leadership skills and a passion for customer-centric solutions are essential. Experience in retail, luxury travel, or airlines is a plus.

Qualifications

• Proven experience with loyalty programs in retail, luxury travel, airlines, or similar sectors.
• Exceptional attention to detail and ability to work independently.
• Strong organizational, time management, and prioritization abilities are essential.

Responsibilities

• Lead the development of new holistic loyalty programs.
• Oversee the end-to-end execution of loyalty programs.
• Partner with web and IT teams for product development.

Skills

Project leadership skills

Strong organizational abilities

Time management

Customer-centric solutions

Attention to detail

Data-driven insights

Collaborative mindset

Global perspective

Brand-fan relationship building

Interest in endurance sports

Job description

About Us

Lead the future of loyalty at The IRONMAN Group, designing data-driven programs that inspire, engage, and reward athletes worldwide.

Our purpose is to inspire people to unlock their greatest potential through sport, pushing beyond limits to achieve human excellence. Through our BE ICONIC vision, we aim to build beloved brands, produce inspiring events, and foster engaged communities that change lives. By 2028, we aspire to empower over a million athletes annually and inspire a billion people globally through the human spirit. Joining our team means becoming part of a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement is celebrated. This is more than a job; it’s an opportunity to lead from the front, create lasting moments, and leave a legacy.

Job Description

Are you an experienced loyalty specialist from industries such as airline, luxury travel, retail, or similar, with expertise in customer-focused, technology-based loyalty programs? Join The IRONMAN Group as a pioneer in loyalty and retention marketing.

This role integrates strategy with practical tools to advance our loyalty offerings and retention strategies through innovative, data-informed, technology-driven programs.

Key Responsibilities

Reporting to the Vice President of Global Marketing, you will be results-driven, capable of motivating teams to achieve significant milestones, and skilled in collaborating with international stakeholders.

Lead the development of new holistic loyalty programs, including digital platform selection, benefit structuring, and tier design.

Partner with web, IT teams, and external agencies for product development and maintenance.

Oversee the end-to-end execution of loyalty programs, ensuring smooth operation, automation of benefits, and seamless member experiences.

Requirements

• Proven experience with loyalty programs in retail, luxury travel, airlines, or similar sectors.
• Project leadership skills
• Strong organizational, time management, and prioritization abilities
• Passion for customer-centric solutions
• Exceptional attention to detail
• Ability to work independently
• Data-driven insights
• Collaborative mindset
• Global perspective
• Ability to foster strong brand-fan relationships
• Interest in endurance sports is a plus