Senior Email Specialist (CRM iGaming)

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A prominent iGaming operator is seeking a Senior Email Specialist to lead the technical aspects of email marketing. This remote role focuses on email deliverability, compliance with regulations, and optimization of large-scale campaigns. The ideal candidate has over 2 years of experience in email marketing, expertise in authentication protocols, and a strong analytical mindset. The company offers competitive remuneration, annual leave, and support for personal development.

Benefits

Competitive remuneration

28 calendar days of annual leave

Paid sick leave

Training and personal development compensation

Flexible cooperation schedule

Qualifications

• 2+ years of dedicated experience in email deliverability and marketing at scale.
• Strong expertise in SPF, DKIM, and DMARC protocols for email authentication.
• Hands-on experience with large-scale email campaigns (100k–1M+ sends).
• Experience in the gambling/iGaming industry is required.
• Basic to intermediate HTML/CSS skills for template management and troubleshooting.
• Strong analytical mindset for working with deliverability data.
• Understanding of technical requirements for multi-channel marketing systems.
• Business-level English and Ukrainian with excellent communication skills.

Responsibilities

• Ensure peak performance of the email ecosystem impacting customer engagement.
• Conduct technical audits and maintain essential email protocols.
• Develop strategies for IP/domain reputation management.
• Guarantee compliance with global email regulations like GDPR and CAN-SPAM.
• Collaborate on multi-channel retention strategies and apply A/B testing.

Skills

Email deliverability

Email marketing

HTML/CSS

Problem-solving

Analytical mindset

Job description

For our client, a leading iGaming operator in the LATAM market, we are looking for

⭐ Senior Email Specialist (CRM & iGaming) – Focus on Email Deliverability & Tech Infrastructure

Location: Remote/Flexible (Serving a top-tier LATAM iGaming Brand)

Are you an Email Marketing Technologist obsessed with deliverability, infrastructure, and automation? Do you thrive on optimizing complex systems to ensure every message lands in the inbox?

We're a leading iGaming operator in the LATAM market, and we're looking for a highly skilled and passionate Senior Email Specialist to own the technical backbone of our retention strategy. This role is crucial for maximizing the reach and effectiveness of our large‑scale marketing communications.

💡The Core Focus

This role is the technical guardian of our entire email ecosystem. You'll ensure peak performance for millions of sends, directly impacting customer engagement and Lifetime Value (LTV).

What You'll Master

• Email Infrastructure Ownership: Conduct a thorough technical audit of our current setup. Configure, maintain, and monitor essential protocols including SPF, DKIM, and DMARC records to secure high sender trust.
• Deliverability & Reputation Management: Develop and execute strategies for IP/Domain reputation management and targeted warm‑up plans. Relentlessly troubleshoot and resolve complex deliverability issues, including managing blacklists, spam traps, and bounce handling.
• Automation & Campaign Execution: Develop, deploy, and manage sophisticated triggered and automated email flows alongside large‑scale newsletters. Utilize basic HTML/CSS skills for quick template troubleshooting and optimization.
• Compliance & Monitoring: Guarantee strict adherence to global email regulations like GDPR and CAN‑SPAM. Track and analyze key technical metrics: inbox placement, spam complaints, bounce rates, and overall system health.
• Retention Strategy Tech: Collaborate on the development of multi‑channel retention strategies (email, SMS, push) and apply A/B testing methodologies to technically optimize Customer Journey Maps.

✅What You'll Bring to the Table

• 2+ years of dedicated experience in email deliverability and marketing at scale.
• Solid expertise in technical email authentication protocols: SPF, DKIM, DMARC, and a deep understanding of feedback loops and sender reputation.
• Proven hands‑on experience running and optimizing large‑scale email campaigns (100k–1M+ sends).
• Experience in the gambling/iGaming industry is a must‑have.
• Basic to intermediate HTML/CSS skills for template management and troubleshooting.
• A strong analytical mindset for working with deliverability data, identifying system weak points, and implementing technical fixes.
• Understanding of the technical requirements for multi‑channel marketing systems (SMS, push, WhatsApp).
• Business‑level English and Ukrainian with excellent written and verbal communication skills.
• Problem solving approach

✨Your Rewards & Environment

• Competitive remuneration and a comprehensive benefits package.
• 28 calendar days of annual leave and paid sick leave.
• Compensation for courses, training, and personal development.
• Flexible cooperation schedule and regular remuneration reviews.

If you're ready to put your technical email marketing skills to work in a dynamic, high‑growth iGaming environment, we want to hear from you!🧡