Senior E-Commerce Marketing Manager

Vertu Motors; Gateshead; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading automotive retailer in Gateshead is seeking a Senior Ecommerce Marketing Manager to drive performance and optimise ecommerce platforms. The role includes leading a talented team, managing KPIs, executing acquisition strategies, and overseeing conversion optimisation. Applicants should have extensive experience in ecommerce marketing, strong analytical skills, and the ability to balance strategic and hands-on tasks. This position offers various benefits including holiday entitlements and training opportunities.

Benefits

25 days holiday plus bank holidays

Cashback and discounts for multiple retailers

Preferential service rates

Colleague purchase scheme

Share incentive scheme

Pension

Enhanced maternity and paternity leave

Qualifications

• Extensive experience in ecommerce marketing management is required.
• Strong knowledge across PPC, SEO, affiliates, CRM, and social channels.
• Proven experience leading teams to meet commercial targets.

Responsibilities

• Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, and AOV.
• Lead acquisition and retention strategies across various channels.
• Partner with UX and digital teams to improve conversion rates.

Skills

Ecommerce marketing management

PPC

SEO

CRM

Social channels

Data decision-making

Stakeholder management

Tools

Shopify

Job description

Here at Vertu Motors we are looking for a commercially focused Senior Ecommerce Marketing Manager to lead the performance and optimisation of our ecommerce platforms. In this high‑impact role, you'll combine strategic leadership with hands‑on delivery to drive revenue growth, improve marketing effectiveness, and enhance the customer journey across our digital channels. You'll lead a talented team, collaborate with channel specialists and external partners, and own the full ecommerce performance strategy - from acquisition and retention to onsite optimisation and product performance.

What You’ll Be Doing

Performance Management

• Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, AOV, and order volume.
• Ensure ecommerce performance aligns with and delivers against commercial plans.

Channel Strategy & Execution

• Lead acquisition and retention strategies across PPC, SEO, affiliates, email, and paid social.
• Set priorities, manage budgets, and brief internal teams and agencies.

Campaign Management

• Deliver seasonal and always‑on campaigns that meet commercial objectives.

Website & Conversion Optimisation

• Partner with UX and digital teams to enhance the user journey and improve conversion rates.
• Lead A/B testing and implement best practice optimisation initiatives.

Content & Product Management

• Oversee content strategy to support SEO growth.
• Work with product teams to ensure product mix and merchandising support business goals.

Reporting & Insights

• Lead performance reporting and stakeholder updates.
• Use insights and data to identify opportunities and shape strategic decisions.

Budget Ownership

• Manage and optimise budgets to drive the best balance of efficiency and revenue.

Team Leadership

• Lead, motivate, and develop a team of ecommerce and channel specialists.
• Foster collaboration across internal teams and external partners.

Working Closely With

• Operations
• Channel Marketing
• Technology
• External agencies and technology partners

Benefits

• 25 days holiday rising with length of service – plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential service rates
• Colleague purchase scheme
• Share incentive scheme
• Pension
• Enhanced maternity and paternity

We are proud to be the Motor Retailer who invests more in our colleague’s personal development than any other, so if you are successful, you can look forward to on‑going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice.

We will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.

Qualifications

• Extensive experience in ecommerce marketing management.
• Strong knowledge of PPC, SEO, affiliates, CRM, and social channels.
• Proven experience leading teams to achieve commercial targets.
• Experience working with Shopify.
• Highly analytical with strong data decision‑making skills.
• Excellent communication and stakeholder management.
• Ability to balance strategic leadership with hands‑on delivery.