Senior Director Product Marketing, Commerce

Skai; City Of London; Hybrid; GBP 111,000 - 123,000; Full time

Job summary

A leading digital marketing firm in London is seeking a Senior Director of Product Marketing to spearhead their commerce media strategy. The role involves collaborating with cross-functional teams to enhance product positioning, messaging, and competitive intelligence. The ideal candidate has over 10 years of experience in product marketing within the retail space, showcasing exceptional leadership and strategic skills. This position offers a hybrid work model and a competitive salary.

Benefits

Hybrid work model

Quarterly bonus compensation

Qualifications

• 10+ years in product marketing, especially in retail/commerce media.
• Proven track record in GTM strategies for enterprise SaaS.
• Exceptional communication and leadership skills.

Responsibilities

• Lead end-to-end GTM strategy for commerce media products.
• Develop messaging frameworks for client engagement.
• Identify market shifts and competitive insights.

Skills

Leadership skills

Strong communication

Analytical mindset

Retail media knowledge

Storytelling skills

Education

10+ years in product marketing

Job description

Senior Director Product Marketing, Commerce

• Product Marketing
• London, UK
• Management
• Full-time

Description

Ready to take your career to the next level?

Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

Role Summary:

We’re looking for an experienced, strategic, and commercially minded Senior Director of Product Marketing to lead our Commerce Media product marketing function. This role will be the driving force behind our go-to-market strategy, positioning and messaging, competitive intelligence, and cross-functional leadership ensuring Skai’s commerce media solutions stand out in a fast-moving and competitive market.

The Senior Director will partner closely with Product, Sales, Client Success, and Corporate Marketing to craft compelling narratives, enable our teams to win, and ensure our solutions deliver measurable value for brands and agencies across retail media, offsite channels, and emerging commerce opportunities.

This role reports into the VP Product Marketing & Enablement.

Key Responsibilities:

Go-To-Market Strategy

• Lead the end-to-end GTM strategy for commerce media products, from market analysis to launch to post-launch adoption.
• Partner with Product Management to align roadmaps with market opportunities and client needs.
• Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, as well as ensure that those plans are optimized based on market feedback and data.

Positioning & Messaging

• Own and refine the positioning for Skai’s commerce media solutions to clearly differentiate us from competitors.
• Develop messaging frameworks that resonate with brands, agencies, and partners, from C-suite to practitioner level.
• Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy.

Competitive & Market Insights

• Lead competitive intelligence efforts to identify market shifts, threats, and opportunities.
• Build actionable insights from industry trends, customer research, and competitive analysis.
• Translate insights into recommendations that shape GTM priorities, sales plays, and product direction.

Cross-Functional Leadership

• Serve as the internal and external commerce media subject matter expert.
• Partner with Sales Enablement to build impactful tools, pitch materials, and training.
• Help inform product strategy based on adoption, usage and market feedback.
• Collaborate with Corporate Marketing on thought leadership content, events, and demand generation.
• Align cross-functional teams to deliver cohesive, high-impact product launches and campaigns.

Position Requirements

• 10+ years in product marketing, with at least 5 years focused on retail or commerce media
• Proven track record of leading successful GTM strategies for enterprise SaaS solutions
• Deep understanding of retail media, display, social commerce, and omnichannel advertising
• Exceptional communication and storytelling skills, with the ability to translate technical concepts into business value.
• Strong leadership skills, with experience influencing cross-functional stakeholders and executive teams.
• Analytics mindset, able to leverage market and performance data to drive strategy.
• Comfortable operating in a high-growth, fast-paced environment.

We are hybrid for the long term - with a great home/ office work mix (three days in office per week), passionate and diverse team members, and a vibrant company culture.

The annual salary range for this position is $150,000-165,000. The actual salary will vary depending on the applicant's experience, skills and abilities as well as internal equity and market data. This position is also eligible for additional quarterly bonus compensation through one of Skai’s highly attractive incentive plans, full details will be provided during the recruitment process.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai is an E-Verify employer