Senior Direct Marketing Officer

Third Solutions; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading animal welfare charity in London is seeking a Senior Direct Marketing Officer to oversee a team dedicated to effective Lottery and Lead Generation campaigns. The role demands expertise in implementing direct marketing strategies and strong leadership skills to inspire a passionate team. This position offers a 50% hybrid working model, attractive benefits including competitive pension and ample vacation days. Ideal candidates should possess significant experience in direct marketing and the ability to analyze and report on campaign performance.

Benefits

28 days annual leave

Paid public holidays

Competitive pension scheme

Health cash plan

Paid maternity and paternity leave

Qualifications

• Proven ability to plan, implement and evaluate direct marketing campaigns.
• Substantial understanding of direct marketing acquisition and retention.
• Previous line management experience required.

Responsibilities

• Manage a team to deliver Lottery and Lead Generation programme.
• Monitor and report campaign results effectively.
• Research and develop proposals for new opportunities.

Skills

Direct Marketing strategy

Campaign analysis

Budget management

Relationship management

Team leadership

Job description

We are looking for a Senior Direct Marketing Officer to manage a team to deliver a Lottery & Lead Generation programme for a well loved animal welfare charity.

This is a London based role with a 50% hybrid working model.

The Charity

A welcoming and collaborative animal welfare charity, dedicated to protecting animals in need and improving quality of their care.

You will be joining a highly respected, passionate organisation, known for its supportive and inclusive working culture, offering fantastic benefits including 28 days annual leave in addition to eight days paid public holidays, a competitive pension scheme, a health cash plan and paid maternity and paternity leave, as well as much more!

The Role

Your role will encompass operational management and implementation of the lottery and lead generation programme, budgeting and forecasting, monitoring and reporting of campaign results and relationship management.

You will lead a team of three to deliver manage multiple direct dialogue and direct marketing projects to acquire and develop supporters who give via a regular gifts.

Lead the development and growth of the Lottery product, along with its integration with raffles. Identify new opportunities, research and produce proposals for testing.

Drive the creative and functional development of the lead generation programme to maximise the conversion of leads to a regular givers.

The Candidate

• Proven ability to plan, implement and evaluate direct marketing campaigns with substantial understanding of Direct Marketing acquisition and retention across a range of media channels, including Direct Dialogue, Telemarketing, DRTV, Digital and/or Direct Mail.
• Previous line management experience.
• Proven ability to analyse results of campaigns.
• Ability to build rapport and present to a range of audiences and work with both internal teams and external suppliers, negotiating costs, managing relationships and ensuring positive outcomes.

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.