Senior Digital Marketing Executive

Armagard; Tile Cross; On-site; GBP 30,000; Full time

Job summary

A leading industrial manufacturer in Birmingham is seeking a Senior Digital Marketing Executive to manage marketing initiatives while collaborating with an experienced team. The role involves campaign planning, content creation, and maintaining brand consistency. Ideal candidates will have a Bachelor's degree in marketing, 3+ years of B2B marketing experience, and strong SEO skills. This position offers a competitive salary of £30,000 per annum, along with benefits such as flexible hours, 31 annual leave days, and pension access.

Benefits

31 days holiday

Contributory pension scheme

Flexible working hours

Qualifications

• 3+ years' experience in technical B2B marketing roles.
• Demonstrated interest in practical use of AI for marketing.
• Strong written English with a GCSE grade 5/6 or equivalent.

Responsibilities

• Plan campaigns aligned with company objectives.
• Manage creation of datasheets and marketing content.
• Conduct email marketing including newsletters.

Skills

SEO knowledge

B2B marketing experience

Strong communication skills

Time management

Familiarity with Adobe Creative Suite

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Job description

Job Title: Senior Digital Marketing Executive
Location: Birmingham, in-office (B33 0LG)
Job Type: Full time, Fixed 12 month maternity cover
Salary: £30,000 + per annum
Working Hours: 37.5 hour work week

Armagard Ltd is a growing brand and a leading industrial manufacturer of protective environmental enclosures.

We are recruiting an experienced B2B Senior Digital Marketing Executive to oversee the creation and delivery of a wide range of marketing assets, while contributing to the ongoing development and impact of our brand.

As part of our experienced in-house marketing team, you'll work closely with the Head of Marketing and colleagues across graphic design, web development, and IT.

Responsibilities

• Plan campaigns aligned with company objectives and new products.
• Manage the creation of datasheets, articles, and other marketing content.
• Email marketing, including monthly newsletters and automated campaigns.
• Support with graphics, product photography and videography activities.
• Work with the sales and engineering teams to produce required documentation.
• Manage the LinkedIn platform and company presence.
• Ensure brand consistency across all marketing assets.

Skills and Experience

• Bachelor's degree in marketing or a related field (preferred).
• Three or more years' experience in technical B2B marketing roles.
• Strong knowledge of SEO, keyword research, and on-page implementation.
• Demonstrated interest in, and practical use of AI (LLMs) for marketing.
• Experience using marketing automation platforms and CRMs, such as Salesforce Marketing Cloud and Salesforce CRM.
• Familiarity with the Adobe Creative Suite is desirable but not essential.
• Strong written English, with a GCSE grade 5/6 (or equivalent).
• Clear communicator, able to collaborate effectively with other departments.
• Strong attention to quality, with good self-organisation and time management.

Benefits

• Salary: £30,000 per annum.
• Holiday: 31 days, inclusive of annual bank and public holidays.
• Pension: Access to a contributory pension scheme.
• Working Hours: Flexible start between 8:00am-9:00am and finish between 4:00pm-5:00pm.
• Lunch: Flexible, 30 or 60 minutes.

About Us

Established for over 30 years, Armagard Ltd is a leading industrial designer and manufacturer of protective environmental enclosures, based in Birmingham, England. We sell globally, with core territories including the UK, US, and Europe, and operating across six languages.

Our housings protect professional displays, computers, and printers in hazardous environments, including food manufacturing facilities, industrial warehouses, and outdoor drive-through locations. Our solutions are trusted by leading brands including McDonald's, KFC, GSK, Nestlé, Airbus, and more.

Candidates with the relevant experience or job titles of; Marketing Assistant, Marketing Executive, Digital Marketing Administrator, Social Media Executive, Digital Marketing Analyst, Digital Marketing Executive, Marketing Manager may also be considered for this role