Senior Digital Marketing Executive

PKF Smith Cooper Limited; Nottingham; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading firm of accountants and business advisors is seeking a creative Marketing professional to join their Nottingham office. You will be responsible for creating engaging content and managing social media presence. This role offers the opportunity to grow in a supportive environment with flexible working conditions. Ideal candidates will have a marketing degree and strong knowledge of analytics and design tools.

Benefits

25 days annual leave plus bank holidays

Flexible working policy

Life assurance and retail discounts

Qualifications

• At least 3/4 years' experience in a marketing role.
• Experience in PPC (Google Ads, social media), and email marketing.
• Ability to suggest and justify new ideas.

Responsibilities

• Research industry-related topics to influence creative content.
• Manage and maintain social media presence to grow engagement.
• Use analytics data to inform marketing decisions.

Skills

Strong understanding of the marketing mix

Excellent communication skills

Highly organised and goal-oriented

Eye for design

Education

2:1 or above in Marketing degree or relevant CIM qualification

Tools

Google Analytics 4

Adobe Creative Suite

Job description

Location: Nottingham

Contract: Full-time (37.5 hours)

Salary: Dependent on experience

At PKF Smith Cooper, we do things differently. As one of the Midlands’ leading firms of accountants and business advisors, we pride ourselves on delivering more than just technical expertise; we build trusted, long-term relationships that make a real impact. Behind that success is a team of talented, forward-thinking individuals, each playing a key role in shaping the future of the businesses and people we support.

We have big plans for the future, including an ambitious goal to double in size over the next five years. To get there, we\'re investing heavily in our people, our services, and our culture.

When you join us, you’re not just stepping into a job; you’re stepping into meaningful work. You’ll be given the responsibility, trust, and support to make your mark from the outset, with guidance from our senior leaders and access to a wider team of experts.

We believe that great work happens in a great environment. That’s why we’ve built a culture based on empower, engage, and excel. From regular team socials and firm-wide summer events to sports teams, walking challenges, and our popular book club, there’s plenty to get involved in. Most importantly, you’ll be encouraged to bring your whole self to work and supported to grow both personally and professionally.

About the role

We are looking for a creative and motivated individual to join our ambitious Marketing team based in our modern Nottingham office. This role with give you the freedom to create eye-catching content, contribute to exciting campaigns, and help shape our presence across a variety of digital platforms. This is a genuinely exciting opportunity for anybody who is looking to put their creative spark into a company that will help them excel.

The important work you will be doing:

• Researching industry-related topics and identifying client needs to influence our creative content, whilst working with our content writers to effectively repurpose articles, case studies and other written work
• Liaising with the wider team and other stakeholders to create high-quality, impactful content, including videos, infographics, publications, adverts and more, whilst adhering to brand guidelines
• Managing and maintaining our social media presence and generating and executing innovative ideas to grow engagement, both for client updates and recruitment purposes
• Supporting the effective distribution of content across our website, social media, email marketing, paid advertising, and other channels
• Implementing brand guidelines and ensuring all-around consistency across everything we do (style, fonts, imagery, and tone)
• Using analytics data and insights to understand content performance and inform decisions, and reporting on this to the marketing team
• Staying up to date with new tools and technologies to enhance our marketing activities and productivity
• Supporting the wider marketing team
• Visiting our other offices (namely Derby and Birmingham) and attending events when necessary

The skills and experience you will bring:

• A 2:1 or above in a Marketing degree or a relevant CIM qualification, with at least 3/4 years’ experience in a marketing role
• Strong understanding of the marketing mix, with experience in Google Analytics 4, PPC (Google Ads, social media), and email marketing
• An eye for design and familiarity with sophisticated design tools, ideally Adobe Creative Suite
• Excellent communication skills, a team player who builds strong relationships within the team and across service lines
• Highly organised, goal-oriented, and confident in taking initiative while knowing when to seek support
• Acute attention to detail with the confidence to suggest and justify new ideas that elevate marketing activity

Why PKF Smith Cooper?

• Our company culture, built on our values – Engage, Empower, and Excel – encourages initiative, personal growth, and collaboration. Every team member is appreciated and celebrated; a notion embodied in our Kudos Reward Scheme.
• The firm’s Partners, who remain actively invested in the development of employees, will both support and champion your professional development and progression.
• We work with ambitious businesses of different sizes across a variety of sectors, so no two jobs are the same.
• We are multi-award-winning accountants and business advisors, ranked the 12th biggest firm by UK fee income in the Accountancy Age Top 50+50.

Why Nottingham?

In the heart of the bustling city, our Nottingham office, refurbished in 2023, is a modern and collaborative space. Some of the city’s best cafes and restaurants are on our doorstep, and we’re close to several public transport links, making the office easily accessible.

PKF International

As an active member of PKF International, we are part of a large global network of legally independent accounting firms.

Located in the 5 fastest growing global markets, we have ground presence in 150 countries and span across many jurisdictions.

An ambitious, future-focused network, PKF provides a comprehensive range of services. Operating in unison with member firms across the world, we are able to share our ideas, expertise, and specialist resources to better serve our clients, delivering highly personalised services and global connectivity through our client-centric culture.

What\'s in it for you?

Our benefits package has been designed around our people and shaped by our values. As part of Team PKF Smith Cooper, here are some of the things you can expect:

• A working environment that empowers you to perform at your best, through our flexible working policy and dress for your diary scheme - Hybrid working during your probation period is subject to manager discretion
• Time to do what matters to you – 25 days annual leave plus statutory bank holidays, the option to reduce annual hours for additional annual leave, and your birthday off, on us. Long-serving employees can also request a sabbatical, giving you the chance to make truly unforgettable memories
• Rewards for those who actively embrace and embody our values and culture through our Kudos Reward Scheme
• Regular social events and annual, company-wide away days, giving you the opportunity to engage with colleagues across your division and office, as well as the wider firm
• Bonus referral schemes for introducing new talent or clients, so that when we benefit, you do too
• Life doesn\'t stop at the end of the working day and neither do our benefits. We also offer life assurance, discounts on a huge variety of retailers through the PKF Smith Cooper Rewards Scheme, and cashback on healthcare (including dental visits, physiotherapy etc) through Healthshield

How to apply?

Apply now if you believe you have what we are looking for! Even if you do not tick 100% of the boxes, we would encourage you to apply. To do so, please upload a copy of your CV and a covering letter to our job portal.

Should you have any questions, please contact a member of the People team - email [e-mail] or call 01332 332021.

Please note that whilst we welcome and encourage individuals of all backgrounds to apply for our vacancies, we are unfortunately unable to accept applications from candidates requiring a visa to work in the UK.

Please, no agencies unless we have contacted you directly.