Senior Digital Marketing Executive

Blue Legal; City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading global law firm in London seeks a Senior Digital Marketing Executive to manage their website and digital campaigns. The ideal candidate will have at least 3 years of experience in digital marketing within the legal or professional services sphere. Responsibilities include SEO efforts, content management, and reporting using Google Analytics. This role offers a great opportunity for professional growth with a respected firm.

Qualifications

• At least 3 years’ experience in digital marketing within legal or professional services.
• Basic skills in HTML and CSS are a plus.
• Proficiency in analysing and reporting with Google Analytics (GA4) and Looker Studio.

Responsibilities

• Support SEO efforts with keyword research, link building, and optimization.
• Act as the main contact for the WordPress site and keep content current.
• Manage daily e-Marketing tasks and review campaigns.
• Guide website content creation with attention to SEO.
• Use Google Analytics to track performance and prepare reports.

Skills

Google Analytics

Digital marketing

SEO best practices

Content management

Social media management

Tools

WordPress

Vuture

InterAction

Looker Studio

Job description

Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 29/10/2024

Blue Legal have partnered with a leading global law firm in their search for a Senior Digital Marketing Executive to join their London office. The main focus of this role would be to manage the firm’s website and social media and to manage the firm’s digital marketing projects and campaigns. The firm would be open to candidates looking for a Step-up opportunity who can demonstrate their digital skills both technical and around content. This role will report to the Head of Digital Marketing.

The Responsibilities:

• Support SEO efforts with keyword research, redirects, link building, and optimisation of high-ranking pages.
• Act as the main contact for the WordPress site, handling updates, queries, and keeping content current.
• Manage daily e-Marketing tasks, review campaigns, and ensure best practices are followed.
• Guide website content creation, with attention to SEO.
• Advise on social media best practices and assist with internal communications.
• Use Google Analytics and Looker Studio to track performance, preparing monthly/quarterly reports.
• Contribute to digital marketing projects, assisting with campaigns, tracking outcomes, and reporting results.

The Candidate:

• Proficiency in analysing and reporting with Google Analytics (GA4) and Looker Studio.
• At least 3 years’ experience in digital marketing within legal or professional services.
• Basic skills in HTML and CSS are a plus.
• Familiarity with e-Marketing and CRM platforms, ideally Vuture and InterAction.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003

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