Senior CRM Specialist

Digital Waffle; London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A leading marketing agency in London seeks a seasoned CRM Manager to enhance customer experience for clients. The role focuses on developing CRM strategies, executing retention plans, and managing complex CRM initiatives across multiple channels. Ideal candidates will have strong analytical skills and proficiency with major CRM platforms, ensuring compliance with data protection regulations.

Qualifications

• Proven experience in developing CRM strategies and managing CRM initiatives.
• Strong analytical skills with a KPI-driven approach.
• Knowledge of GDPR compliance and customer data processes.

Responsibilities

• Deliver and expand Customer Experience services for clients.
• Design and execute retention strategies using multiple communication channels.
• Build and implement customer segmentation for personalised experiences.

Skills

Strategic Thinking & Insights

CRM Experience

Analytical Thinking

Retention Strategy

Segmentation

Software Proficiency

Testing & Optimisation

Data Protection

Pitching

Tools

Mailchimp

HubSpot

Salesforce

Klaviyo

Emarsys

Dotdigital

Job description

Overview

Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned CRM Manager. As a CRM Manager you will be instrumental in delivering and expanding our Customer Experience services for clients. Passionate about CRM and all aspects of CX, you will ensure that client strategies are executed to the highest standard.

Salary - Up to £65,000
Location - London (hybrid)

Qualifications

• Strategic Thinking & Insights - Develop CRM strategies for clients by analysing customer, campaign, and channel data to identify opportunities that shape and enhance overall strategy.
• CRM Experience - Manage large-scale, complex CRM initiatives effectively.
• Analytical Thinking - Apply a highly analytical, KPI-driven approach to inform decision-making and uncover opportunities.
• Retention Strategy - Design and execute retention strategies to maximize customer lifetime value, utilising multi-touch, multi-channel communications, including email, push notifications, in-app messaging, SMS, and on-site messaging.
• Segmentation - Build and implement multi-dimensional customer segmentation to reduce churn, deliver personalised experiences, and tailor communications.
• Software Proficiency - Skilled in auditing and optimising CRM platforms such as Mailchimp, HubSpot, Salesforce, Klaviyo, Emarsys, and Dotdigital.
• Testing & Optimisation - Develop automation and testing strategies to boost conversion rates and engagement.
• Data Protection - Knowledgeable in GDPR compliance, providing guidance for implementation and ensuring customer data processes align with best practices.
• Pitching - Experienced in pitching and securing work, contributing as a CRM expert on pitch teams.

To apply, please follow the links.

Please note, due to the volume of applicants we receive, we can only respond to those deemed suitable for the job.