Senior CRM Executive - Sports

TN United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is looking for a Senior CRM Executive to spearhead their email marketing strategy. In this pivotal role, you will create, test, and optimize email campaigns to engage customers effectively. You will manage the entire campaign lifecycle, ensuring timely and flawless execution while analyzing performance metrics to enhance effectiveness. If you have a passion for email marketing and a knack for strategy, this position offers a fantastic opportunity to make a significant impact in a dynamic environment.

Qualifications

• Understanding of email marketing best practices and performance metrics.
• Experience with email marketing platforms is preferred but not essential.

Responsibilities

• Managing the end-to-end execution of email marketing campaigns.
• Developing and executing email marketing strategies and testing protocols.
• Monitoring and analyzing email performance metrics.

Skills

Email Marketing Best Practices

Email Campaign Management

Google Analytics

Performance Metrics Analysis

Tools

Ometria

Job description

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Job Title: Senior CRM Executive

Our client is seeking a Senior CRM Executive to develop and implement a world-class email marketing strategy. The role involves creating, testing, and optimizing email campaigns to communicate effectively with customers.

Responsibilities include:

1. Managing the end-to-end execution of email marketing campaigns, ensuring timely delivery and error-free execution.
2. Developing and executing email marketing strategies and testing protocols.
3. Managing the email calendar and automated email workflows.
4. Monitoring and analyzing email performance metrics to improve campaign effectiveness.

Qualifications and skills required:

• Understanding of email marketing best practices and performance metrics.
• Experience with email marketing platforms like Ometria is preferred but not essential.
• Proficiency in Google Analytics and understanding of automated email campaigns.